Chuangyi Packaging Design Co., Ltd. ᱨᱮᱱᱟᱜ Danquan 168 ᱢᱚᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Danquan 168 ᱢᱚᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ
Chuangyi Packaging Design Co., Ltd. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Guangxi Danquan Distillery Co.,Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#172426 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Danquan 168 ᱢᱚᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱫᱟᱱᱠᱩᱣᱟᱱ ᱑᱖᱘ ᱫᱚ ᱜᱩᱣᱟᱝᱥᱤ ᱨᱮᱱᱟᱜ ᱱᱟᱱᱫᱟᱱ ᱨᱮ ᱛᱮᱭᱟᱨᱟᱜ ᱢᱤᱫ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱥᱚᱥ ᱥᱚᱦᱟᱣ ᱵᱟᱭᱡᱤᱣ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱫᱚ ᱛᱟᱭᱛᱮᱱᱤᱭᱟᱢ ᱞᱮᱯᱮᱫᱟᱜ ᱪᱮᱛᱟᱱ ᱛᱩᱞᱩᱡ ᱦᱟᱭ ᱵᱚᱨᱚᱥᱤᱞᱤᱠᱮᱴ ᱠᱟᱸᱪ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱓ᱰᱤ ᱮᱢᱵᱚᱥᱤᱝ ᱟᱨ ᱐.᱑ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱴᱷᱤᱠ ᱛᱮ ᱞᱮᱡᱚᱨ ᱠᱷᱚᱫᱟᱭ ᱛᱮ ᱨᱩᱯ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱠᱷᱚᱫᱟᱭ ᱟᱠᱟᱱ ᱛᱮᱠᱥᱪᱚᱨ ᱠᱚ ᱫᱚ ᱪᱩᱱᱟ ᱫᱷᱤᱨᱤ ᱞᱟᱛᱟᱨ ᱜᱟᱰᱟ ᱨᱮᱱᱟᱜ ᱛᱚᱦᱚᱫ ᱨᱩᱯ ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚᱭᱟ ᱟᱨ ᱵᱚᱛᱚᱞ ᱟᱨᱮᱡ ᱚᱠᱛᱚ ᱢᱟᱨᱥᱟᱞ ᱠᱚ ᱨᱩᱣᱟᱹᱲᱟ ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱨᱮ ᱛᱚᱨᱠᱟ ᱛᱚᱨᱠᱟ ᱜᱟᱫᱮᱞ ᱵᱮᱱᱟᱣ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱛᱚᱴᱷᱟ ᱨᱮᱱᱟᱜ ᱞᱟᱛᱟᱨ ᱜᱟᱰᱟ ᱫᱤᱥᱚᱢ ᱫᱮᱠᱷᱟᱣ ᱨᱮᱱᱟᱜ ᱨᱩᱯ ᱮᱢᱚᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱱᱟᱜ ᱢᱟᱯ ᱫᱚ ᱑᱘᱐ ᱛᱮ ᱑᱐᱘ ᱛᱮ ᱒᱙᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱛᱚᱴᱷᱟ ᱨᱮᱱᱟᱜ ᱞᱟᱛᱟᱨ ᱜᱟᱰᱟ ᱨᱮ ᱯᱩᱨᱟᱹᱣ ᱫᱚᱦᱚ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱮ ᱨᱤᱛ ᱥᱟᱶ ᱯᱨᱚᱰᱚᱠᱴ ᱠᱚ ᱡᱚᱲᱟᱣᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Danquan 168 ᱢᱚᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Danquan 168 ᱢᱚᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This packaging design integrates the iconic elements of Nandan, Guangxi, including its karst landscapes, cave aging culture, and the quality of premium sauce flavored Baijiu, into visual and tactile experiences. It is both artistic and practical. The bottle mimics the sedimentary formations of limestone caves, while the outer box abstracts the majesty of the Danquan Liquor Culture Scenic Area. The material contrasts and interplay of light and shadow convey the flowing time and craftsmanship.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 180*108*290mm
- ᱴᱮᱜ ᱠᱚ
- Chinese Baijiu Packaging, Cave Aging Aesthetics, Titanium Plating, Miniature Cave Design, Artistic and Collectible value
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The bottle is crafted from high borosilicate glass, processed through 3D embossing, with a titanium plated surface that replicates the metallic texture of cave formations. This creates a distinctive style and enhances durability. Specially treated, the glass maintains liquor purity while refracting unique radiance. The environmentally friendly packaging combines traditional craftsmanship with modern printing, embodying a environmental commitment and pursuit of excellence.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was transforming rugged cave formations into a refined style for premium liquor. The team employed parametric modeling to convert geological data into decorative patterns, preserving natural textures without literal kitsch. The packaging underwent titanium etching and plating techniques, using laser engraving to create microscopic 3D textures onto the glass bottle with 0.1mm precision. These textures refract light to mimic dynamic subterranean shimmer for a striking visual appeal.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The integration of natural elements makes the product more appealing, while communicating the ecological values advocated by the brand. After extensive research in Nandan, Guangxi, the design team discovered how the regional ancient rock formations resonate with the cave aging techniques of Danquan Liquor. By using geological textures for visual expression and cave aging culture as spiritual core, the design bridges geographical heritage, product essence, and modern consumer experience.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design draws sleek lines from karst caves of Nandan, a wonder shaped by millennia of natural erosion. It contrasts the rough texture of stone walls with the technological luster of titanium metal, creating a visual dialogue between primal and futuristic elements. Bottled liquor flows like underground rivers, while the layered structure of the outer box represents the depth of limestone caves. Metallic gold, black diamond, and violet gold enhance its premium and distinctive identity.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The design and development of this project started in CREATEUNIDEA, in April 2024. It was completed on September 14th, 2024.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The packaging design creates immersive, multisensory interactions. When rotating the bottle, its titanium plated surface refracts light to produce flowing halos, reminiscent of cave stalactites. The karst inspired texture, achieved through specialized etching, preserves the raw tactility of the stone while delivering a refined metallic texture. Each touch reveals layered nuances. It is also designed with a collectible value, exuding a unique aesthetic appeal.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Yi Feng
Chi Zhang
Guoxin Song
Zhiyong Rao
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾