Tingwei Chang - Bank Sinopac ᱨᱮᱱᱟᱜ Fountain Of Fortune ᱢᱩᱴᱷᱟᱸᱱ ᱠᱟᱹᱢᱤ: ᱱᱟ�package ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Fountain Of Fortune ᱢᱩᱴᱷᱟᱸᱱ ᱠᱟᱹᱢᱤ: ᱱᱟ�package
Tingwei Chang - Bank Sinopac ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Bank SinoPac
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#174319 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Fountain Of Fortune ᱢᱩᱴᱷᱟᱸᱱ ᱠᱟᱹᱢᱤ: ᱱᱟ�package ᱵᱟᱵᱚᱛ ᱛᱮ
ᱚᱲᱟᱜ ᱚᱞ: ᱱᱚᱶᱟ ᱫᱟᱱ ᱥᱮᱴ ᱨᱮ ᱢᱤᱫ ᱪᱤᱛᱟᱹᱨ ᱠᱟᱱ ᱯᱮᱠᱮᱡ ᱢᱮᱱᱟᱜ-ᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱵᱟᱨ ᱴᱷᱚᱸ ᱯᱨᱚᱥᱯᱮᱨᱤᱴᱤ ᱫᱟᱜ ᱠᱟᱱ ᱟᱨ ᱢᱤᱫ ᱟᱸᱛᱚᱨᱟᱠᱴᱤᱣ ᱢᱚᱵᱟᱭᱤᱞ ᱟᱨᱟᱜ ᱮᱱᱵᱷᱮᱞᱚᱯ ᱢᱮᱱᱟᱜ-ᱟ । ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱛᱷᱟ, ᱪᱤᱱᱦ ᱠᱟᱱ ᱡᱤᱱᱤᱥ ᱟᱨ ᱡᱟᱲᱟᱣ ᱠᱟᱱ ᱰᱤᱡᱤᱴᱟᱞ ᱟᱸᱛᱚᱨᱟᱠᱥᱚᱱ ᱛᱮ ᱯᱩᱨᱩᱱᱤᱭᱟᱹ ᱫᱟᱱ ᱮᱢ-ᱟᱜᱩ ᱨᱮᱭᱟᱜ ᱨᱮᱭᱟᱜ ᱱᱟᱶᱟ ᱛᱮ ᱩᱰᱩᱜ ᱮᱫᱟ । ᱯᱩᱨᱩᱱᱤᱭᱟᱹ ᱱᱟᱶᱟ ᱥᱮᱨᱢᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱱᱤᱛᱚᱜ ᱨᱮᱭᱟᱜ ᱟᱸᱛᱚᱨᱟᱠᱴᱤᱣ ᱡᱤᱱᱤᱥ ᱠᱚ ᱢᱮᱥᱟᱣ ᱠᱟᱛᱮ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱫᱚ ᱢᱤᱫ ᱨᱟᱹᱥᱠᱟᱹ ᱨᱮᱭᱟᱜ ᱟᱱᱩᱵᱷᱚᱵ ᱨᱮ ᱡᱤᱱᱤᱥ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱵᱟᱨᱭᱟᱱ ᱦᱤᱱᱡᱟᱹ ᱠᱚ ᱩᱫᱩᱜ ᱮᱫᱟ । ᱯᱩᱨᱩᱱᱤᱭᱟᱹ ᱪᱤᱱᱦ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱟᱸᱛᱚᱨᱟᱠᱥᱚᱱ ᱨᱮᱭᱟᱜ ᱡᱟᱲᱟᱣ ᱫᱚ ᱢᱤᱫ ᱨᱟᱦᱟ ᱩᱫᱩᱜ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱟᱹᱛ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱩᱱᱤᱭᱟᱹ ᱪᱟᱹᱞ ᱟᱨ ᱱᱤᱛᱚᱜ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚᱱ ᱨᱮᱭᱟᱜ ᱛᱚᱨᱮ ᱠᱚ ᱡᱚᱲ ᱟᱠᱟᱫᱟ ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Fountain Of Fortune ᱢᱩᱴᱷᱟᱸᱱ ᱠᱟᱹᱢᱤ: ᱱᱟ�package ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fountain Of Fortune ᱢᱩᱴᱷᱟᱸᱱ ᱠᱟᱹᱢᱤ: ᱱᱟ�package ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - ᱴᱮᱜ ᱠᱚ
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All images by Bank SinoPac.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
