Ying Song Brand Design Shenzhen Co., Ltd ᱨᱮᱱᱟᱜ Kweichow Moutai Osaka Expo Edition ᱟᱨᱠᱤ ᱯᱮᱠᱮᱡᱤᱝ (ᱛᱚᱲᱟᱹᱭ ᱠᱷᱟᱸᱫᱟ) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Kweichow Moutai Osaka Expo Edition ᱟᱨᱠᱤ ᱯᱮᱠᱮᱡᱤᱝ (ᱛᱚᱲᱟᱹᱭ ᱠᱷᱟᱸᱫᱟ)
Ying Song Brand Design Shenzhen Co., Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Kweichow Moutai Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#177057 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Kweichow Moutai Osaka Expo Edition ᱟᱨᱠᱤ ᱯᱮᱠᱮᱡᱤᱝ (ᱛᱚᱲᱟᱹᱭ ᱠᱷᱟᱸᱫᱟ) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱣᱮᱤᱪᱟᱣ ᱢᱳᱩᱴᱟᱭᱤ ᱳᱥᱟᱠᱟ ᱮᱠᱥᱯᱚ ᱥᱚᱸᱥᱠᱚᱨᱚᱬ ᱫᱚ ᱒᱐᱒᱕ ᱳᱥᱟᱠᱟ ᱫᱷᱟᱹᱨᱛᱤ ᱮᱠᱥᱯᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱩᱭᱩᱦᱟᱹᱨ ᱟᱨᱠᱤ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱪᱟᱭᱱᱟ ᱯᱮᱣᱤᱞᱤᱭᱚᱱ ᱨᱮᱭᱟᱜ ᱵᱟᱦᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱷᱚᱱ ᱩᱭᱩᱦᱟᱹᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ ᱟᱨ ᱪᱤᱱ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱮ ᱢᱟᱛ ᱯᱩᱛᱷᱤ ᱯᱟᱴᱟ ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚᱭᱮᱫᱟ᱾ ᱦᱟᱥᱟᱭᱟᱜ (ᱥᱮᱨᱟᱢᱤᱠ) ᱵᱚᱛᱚᱞ ᱫᱚ ᱢᱤᱫ ᱢᱮᱬᱦᱮᱫ ᱨᱮᱭᱟᱜ ᱫᱤᱥᱚᱢ ᱨᱩᱯ ᱛᱟᱞᱟ ᱨᱮ ᱛᱤᱸᱜᱩ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱟᱠᱚᱥ ᱫᱚ ᱯᱨᱚᱠᱨᱤᱛᱤ ᱨᱮᱭᱟᱜ ᱢᱟᱛ ᱵᱚᱰ, ᱢᱮᱬᱦᱮᱫ ᱟᱨ ᱛᱮᱭᱟᱨ ᱦᱟᱨᱛᱟ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱠᱚᱥ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱤᱫ ᱢᱮᱬᱦᱮᱫ ᱚᱠᱛᱚ ᱜᱟᱨ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱨᱟᱱᱰ ᱟᱨ ᱫᱷᱟᱹᱨᱛᱤ ᱮᱠᱥᱯᱚ ᱛᱟᱞᱟ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱟᱝ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱥᱟᱹᱜᱟᱹᱭ ᱮ ᱩᱫᱩᱜᱟ᱾ ᱟᱨᱠᱤ ᱠᱩᱭᱩ ᱞᱮᱠᱟᱱ ᱨᱩᱯ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱢᱮᱬᱦᱮᱫ ᱦᱮᱸᱰᱮᱞ ᱫᱚ ᱚᱠᱛᱚ ᱜᱟᱨ ᱨᱮ ᱟᱹᱛᱩᱨ ᱠᱟᱛᱮ ᱵᱟᱠᱚᱥ ᱮ ᱟᱹᱪᱩᱨ ᱠᱟᱛᱮ ᱡᱷᱤᱡᱮᱭᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Kweichow Moutai Osaka Expo Edition ᱟᱨᱠᱤ ᱯᱮᱠᱮᱡᱤᱝ (ᱛᱚᱲᱟᱹᱭ ᱠᱷᱟᱸᱫᱟ) ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kweichow Moutai Osaka Expo Edition ᱟᱨᱠᱤ ᱯᱮᱠᱮᱡᱤᱝ (ᱛᱚᱲᱟᱹᱭ ᱠᱷᱟᱸᱫᱟ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
- ᱴᱮᱜ ᱠᱚ
- Chinese Baijiu packaging, packaging design, commemorative wine
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand - ᱯᱨᱮᱨᱚᱱᱟ
- The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
ᱥᱯᱚᱱᱥᱚᱨᱰ
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