Hangzhou Minsheng Healthcare Co., Ltd ᱨᱮᱱᱟᱜ Minsheng Lesuke ᱯᱟᱹᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Minsheng Lesuke ᱯᱟᱹᱠᱮᱡᱤᱝ
Hangzhou Minsheng Healthcare Co., Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Hangzhou Minsheng Healthcare Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#177214 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Minsheng Lesuke ᱯᱟᱹᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱤᱱᱥᱮᱝ ᱞᱮᱥᱩᱠᱮ ᱫᱚ ᱛᱚᱢᱟᱹᱠᱩ ᱩᱸ ᱵᱚᱸᱫᱚ ᱨᱮᱭᱟᱜ ᱨᱟᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱢᱤᱫ ᱞᱮᱠᱟᱛᱮ ᱞᱟᱦᱟᱜᱚᱜ ᱞᱟᱸᱫᱟ ᱢᱚᱸᱰᱟ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱯᱚᱡᱤᱴᱤᱵ ᱨᱚᱝ ᱥᱤᱥᱴᱚᱢ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱦᱚᱥᱤᱭᱟᱨ ᱠᱟᱛᱷᱟ ᱵᱟᱝᱠᱷᱟᱱ ᱢᱚᱱᱮ ᱵᱟᱨᱮ ᱮᱢᱟ ᱠᱟᱱᱟ᱾ ᱢᱤᱫᱴᱟᱹᱝ ᱚᱨᱮᱸᱡᱽ ᱨᱚᱝ ᱮᱛᱦᱚᱵ ᱯᱟᱠᱮᱴ ᱫᱚ ᱵᱚᱸᱫᱚ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱮᱛᱦᱚᱵ ᱩᱫᱩᱜ ᱮᱫᱟ, ᱟᱨ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱫᱚᱦᱚ ᱯᱟᱠᱮᱴ ᱫᱚ ᱦᱟᱨᱟ ᱟᱨ ᱥᱚᱢᱟᱱ ᱩᱫᱩᱜ ᱮᱫᱟ᱾ ᱫᱤᱱᱟᱹᱢ ᱨᱮᱭᱟᱜ ᱨᱟᱱ ᱠᱩᱴᱷᱤ ᱠᱚ ᱴᱷᱤᱠ ᱦᱚᱴ ᱯᱨᱮᱥ ᱪᱤᱨᱟᱹ ᱜᱟᱨ ᱛᱮ ᱦᱟᱹᱴᱤᱧ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱢᱤᱫ ᱫᱤᱱ ᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱩᱴᱷᱤ ᱡᱷᱤᱡᱽ ᱦᱩᱭᱩᱜᱼᱟ ᱟᱨ ᱞᱟᱦᱟᱜᱚᱜ ᱫᱚ ᱧᱮᱞᱚᱜ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱦᱚᱲᱢᱚ ᱫᱚ ᱫᱩᱦᱲᱟᱹ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱜᱚᱡᱽ ᱛᱮᱭᱟᱨ ᱠᱚᱢᱯᱚᱡᱤᱴ ᱯᱷᱤᱞᱢ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱢᱮᱴ ᱠᱟᱜᱚᱡᱽ ᱟᱨ ᱱᱚᱨᱚᱢ ᱪᱟᱯᱩᱭ ᱯᱷᱤᱞᱢ ᱛᱮ ᱢᱩᱪᱟᱹᱫ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Minsheng Lesuke ᱯᱟᱹᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Minsheng Lesuke ᱯᱟᱹᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- product dimensions, 82 mm x 25 mm x 125 mm
- ᱴᱮᱜ ᱠᱚ
- Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
