Liying Wang ᱨᱮᱱᱟᱜ Bitter Plus Sweet ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱳᱨᱯᱳᱨᱮᱴ ᱮᱴᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Bitter Plus Sweet ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱳᱨᱯᱳᱨᱮᱴ ᱮᱴᱟᱜ ᱪᱤᱱᱦᱟᱹ
Liying Wang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Liying Wang
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#182029 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Bitter Plus Sweet ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱳᱨᱯᱳᱨᱮᱴ ᱮᱴᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱤᱴᱟᱨ ᱯᱞᱟᱠᱚᱛ ᱥᱩᱭᱤᱴ ᱠᱳᱨᱯᱳᱨᱮᱴ ᱪᱤᱱᱦᱟᱹ ᱫᱩ-ᱯᱟᱦᱴᱟ ᱯᱟᱲᱦᱟᱣ ᱢᱚᱱᱳᱜᱽᱨᱟᱢ ᱛᱮ ᱠᱨᱟᱯᱷᱴ ᱠᱚᱯᱷᱤ ᱥᱩᱱᱫᱚᱨᱛᱟ ᱫᱳ ᱱᱟᱶᱟ ᱛᱮ ᱩᱨᱩᱢᱟᱜ ᱠᱟᱱᱟ᱾ ᱠᱚᱯᱷᱤ ᱨᱮᱭᱟᱜ ᱫᱩ-ᱯᱟᱦᱴᱟ ᱛᱮ ᱩᱨᱩᱢ ᱠᱟᱛᱮᱫ, ᱡᱚᱨ ᱟᱨ ᱞᱚᱲᱦᱟ ᱫᱚ ᱥᱩᱢᱩᱸᱜ ᱮᱢᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱡᱳᱢᱮᱴᱨᱤᱠ ᱢᱚᱱ ᱚᱠᱛᱚ ᱵᱨᱟᱱᱰ ᱨᱮᱭᱟᱜ ᱟᱲᱟ ᱟᱠᱷᱚᱨ ᱥᱟᱶ ᱢᱮᱥᱟ ᱮᱫᱟ᱾ ᱢᱤᱫ ᱜᱚᱲᱚᱱ ᱚᱠᱛᱚ B ᱫᱚ ᱵᱤᱴᱟᱨ ᱨᱳᱥᱴ ᱩᱫᱩᱜ ᱮᱫᱟ, ᱟᱨ S ᱫᱚ ᱥᱩᱭᱤᱴ ᱩᱫᱩᱜ ᱮᱫᱟ᱾ ᱢᱤᱫ ᱠᱚᱴᱷᱚᱨ ᱜᱟᱱᱤᱛᱤᱠ ᱜᱽᱨᱤᱰ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ, ᱮᱥᱠᱮᱞᱮᱵᱩᱞ ᱞᱚᱜᱳ ᱫᱚ ᱮᱥᱯᱨᱮᱥᱚ ᱵᱨᱟᱣᱩᱱ ᱟᱨ ᱥᱮᱡ ᱜᱨᱤᱱ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱚᱨᱜᱟᱱᱤᱠ ᱨᱚᱸᱜᱽ ᱵᱮᱵᱷᱟᱨ ᱮᱫᱟ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱢᱤ ᱦᱩᱰᱤᱸᱡ ᱫᱚ ᱤᱸᱰᱟᱥᱴᱨᱤᱭᱟᱞ ᱠᱞᱤᱥᱮ ᱫᱚ ᱵᱟᱰᱟ ᱟᱠᱟᱫᱟ, ᱜᱟᱦᱟᱠ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱞᱟᱵᱷ ᱟᱠᱟᱱ ᱩᱠᱩ ᱮᱢᱟᱠᱟᱱ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱦᱱᱤ ᱛᱮ ᱡᱚᱛᱚᱬᱮ ᱮᱫᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Bitter Plus Sweet ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱳᱨᱯᱳᱨᱮᱴ ᱮᱴᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Bitter Plus Sweet ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱳᱨᱯᱳᱨᱮᱴ ᱮᱴᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
- ᱴᱮᱜ ᱠᱚ
- Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
- ᱯᱨᱮᱨᱚᱱᱟ
- This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in December 2025 in California, U.S., and finished at the end of February 2026.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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