Meituan Brand Design ᱨᱮᱱᱟᱜ Waima Year of The Horse ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ (ᱵᱤᱭᱚᱨ ᱦᱚᱸᱰᱟ ᱛᱩᱢᱟᱹᱞ) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Waima Year of The Horse ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ (ᱵᱤᱭᱚᱨ ᱦᱚᱸᱰᱟ ᱛᱩᱢᱟᱹᱞ)
Meituan Brand Design ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Meituan Waima
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#182051 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Waima Year of The Horse ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ (ᱵᱤᱭᱚᱨ ᱦᱚᱸᱰᱟ ᱛᱩᱢᱟᱹᱞ) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱣᱟᱭᱢᱟ ᱭᱤᱭᱚᱨ ᱚᱯᱷ ᱫᱤ ᱦᱚᱨᱥ ᱫᱚ ᱪᱤᱱᱟᱹ ᱱᱟᱶᱟ ᱥᱮᱨᱢᱟ ᱨᱮᱱᱟᱜ ᱥᱟᱫᱚᱢ ᱥᱮᱨᱢᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱢᱤᱫ ᱥᱤᱢᱟᱹ ᱛᱮᱭᱟᱨ (ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ) ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱟᱸᱪ ᱵᱚᱛᱚᱞ ᱫᱚ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱜᱚᱞ ᱪᱩᱸᱜᱤ ᱞᱮᱠᱟᱱ ᱵᱤᱭᱚᱨ ᱨᱩᱯ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱛᱮ ᱢᱤᱫ ᱥᱚᱵᱷᱟ ᱨᱩᱯ ᱮ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱫᱟ, ᱚᱠᱟᱨᱮ ᱛᱟᱞᱟ ᱦᱟᱴᱤᱧ ᱫᱚ ᱜᱚᱞ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱛᱮ ᱦᱚᱴᱚᱜ ᱟᱨ ᱞᱟᱛᱟᱨ ᱥᱮᱫ ᱛᱮ ᱯᱟᱛᱞᱟᱣ ᱤᱫᱤᱭᱟ᱾ ᱯᱷᱟᱨᱪᱟᱣ ᱟᱠᱟᱱ ᱰᱮᱱᱟ ᱥᱟᱶᱛᱮ ᱩᱰᱟᱹᱣ ᱮᱫᱟᱭ ᱥᱟᱫᱚᱢ ᱠᱚ ᱪᱮᱛᱟᱱ ᱥᱮᱫ ᱛᱮ ᱨᱟᱠᱟᱵ ᱮᱫᱟᱭ ᱠᱚ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱠᱚ ᱫᱚ ᱟᱛᱩ ᱮᱫᱟᱭ ᱟᱨᱟᱜ ᱯᱷᱤᱛᱟᱹ ᱛᱮ ᱡᱚᱲᱟᱣ ᱢᱮᱱᱟᱜ ᱠᱚᱣᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱦᱤᱡᱩᱜ ᱠᱟᱱ ᱥᱮᱨᱢᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱵᱩᱜᱤ ᱟᱨᱥᱤ ᱠᱚ ᱩᱫᱩᱜᱟ᱾ ᱛᱮᱲᱮ ᱟᱠᱟᱱ ᱪᱮᱛᱟᱱ ᱨᱮ 360 ᱰᱤᱜᱽᱨᱤ ᱵᱮᱠᱰ ᱮᱱᱟᱢᱮᱞ ᱯᱷᱤᱱᱤᱥ ᱛᱮ ᱫᱟᱱᱟᱝ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱱᱚᱠᱥᱟ ᱠᱚ ᱨᱮ ᱛᱟᱞᱟ ᱛᱟᱞᱟ ᱯᱮ ᱯᱟᱦᱴᱟᱭ (ᱛᱷᱨᱤ ᱰᱤᱢᱮᱱᱥᱚᱱᱟᱞ) ᱛᱮᱠᱥᱪᱚᱨ ᱟᱨ ᱟᱹᱰᱤ ᱡᱚᱛᱚᱨ ᱡᱷᱟᱞᱟᱠ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Waima Year of The Horse ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ (ᱵᱤᱭᱚᱨ ᱦᱚᱸᱰᱟ ᱛᱩᱢᱟᱹᱞ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Waima Year of The Horse ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ (ᱵᱤᱭᱚᱨ ᱦᱚᱸᱰᱟ ᱛᱩᱢᱟᱹᱞ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- height 298.5mm
diameter 86.9mm - ᱴᱮᱜ ᱠᱚ
- Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
- ᱯᱨᱮᱨᱚᱱᱟ
- 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Beijing in October 2025. The product will be launched in China in October 2026.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
