Jiayi Lu and Yang Xu ᱨᱮᱱᱟᱜ Songfengruo Ancient Tree ᱦᱮᱸᱫᱮ ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Songfengruo Ancient Tree ᱦᱮᱸᱫᱮ ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
Jiayi Lu and Yang Xu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Songfengruo
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#182088 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Songfengruo Ancient Tree ᱦᱮᱸᱫᱮ ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Songfengruo Ancient Tree ᱫᱚ ᱢᱤᱫ ᱱᱟᱯᱟᱭ ᱡᱟᱹᱛ ᱦᱮᱸᱫᱮ ᱪᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱥᱤᱨᱯᱷᱟᱹ (ᱜᱤᱯᱷᱴ) ᱵᱟᱠᱚᱥ ᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ 240 mm × 60 mm × 240 mm ᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱯᱮᱭᱟ ᱦᱩᱰᱤᱧ ᱰᱨᱚᱭᱟᱨ ᱢᱮᱱᱟᱜᱼᱟ, ᱢᱤᱫ ᱢᱤᱫ ᱰᱨᱚᱭᱟᱨ ᱫᱚ 65 mm × 40 mm × 150 mm ᱠᱟᱱᱟ᱾ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱟᱭᱤᱱ ᱥᱠᱩᱭ ᱥᱟᱠᱟᱢ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱟᱨ ᱚᱱᱟ ᱫᱚ ᱰᱨᱚᱭᱟᱨ ᱠᱚ ᱪᱮᱛᱟᱱ ᱨᱮ ᱴᱟᱭᱤᱞ ᱯᱮᱴᱟᱨᱱ ᱞᱮᱠᱟᱛᱮ ᱫᱚᱦᱲᱟ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱮᱱᱟ᱾ ᱨᱚᱝ ᱵᱟᱹᱱᱩᱜ ᱨᱤᱞᱤᱯᱷ ᱪᱷᱟᱯᱟ ᱛᱮ ᱥᱟᱢᱟᱱ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱜᱚᱦᱤᱨ ᱧᱮᱞᱚᱜ ᱥᱮᱞᱮᱫᱚᱜᱼᱟ᱾ ᱥᱟᱡᱟᱣ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱ ᱰᱨᱚᱭᱟᱨ ᱠᱚ ᱫᱚ ᱪᱤᱱ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱯᱚᱴᱚᱢᱚᱜ ᱥᱠᱨᱤᱱ (ᱯᱷᱚᱞᱰᱤᱝ ᱥᱠᱨᱤᱱ) ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚᱭᱟ᱾ ᱦᱮᱸᱫᱮ ᱵᱟᱫᱟᱢᱤ ᱨᱚᱝ ᱟᱨ ᱪᱟ ᱯᱷᱟᱭᱵᱟᱨ ᱚᱨᱠᱤᱛ ᱴᱮᱠᱥᱪᱚᱨ ᱢᱮᱱᱟᱜ ᱠᱟᱜᱚᱡᱽ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱯᱨᱚᱠᱨᱤᱛᱤ, ᱦᱚᱲᱢᱚ ᱥᱩᱜᱟᱹᱲ ᱟᱨ ᱜᱩᱱᱟᱱ ᱯᱟᱧᱡᱟ ᱩᱫᱩᱜᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Songfengruo Ancient Tree ᱦᱮᱸᱫᱮ ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Songfengruo Ancient Tree ᱦᱮᱸᱫᱮ ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
- ᱴᱮᱜ ᱠᱚ
- Branding, Packaging, Tea
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
- ᱯᱨᱮᱨᱚᱱᱟ
- We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Songfengruo, 2025.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
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