Jiayi Lu ᱨᱮᱱᱟᱜ Chic Della ᱠᱨᱤᱢ ᱮᱱᱟᱢ ᱯᱮᱠᱮᱡ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Chic Della ᱠᱨᱤᱢ ᱮᱱᱟᱢ ᱯᱮᱠᱮᱡ
Jiayi Lu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Chic Della
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#182118 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Chic Della ᱠᱨᱤᱢ ᱮᱱᱟᱢ ᱯᱮᱠᱮᱡ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱪᱤᱠ ᱰᱮᱞᱟ ᱫᱚ ᱢᱚᱪᱟ ᱠᱨᱤᱢ (ᱯᱷᱮᱥ ᱠᱨᱤᱢ) ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱮᱱᱟᱢ ᱯᱮᱠᱮᱡ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱩᱡᱷᱚᱣ ᱛᱟᱣᱦᱩᱣᱟᱣᱩ ᱣᱩᱰᱵᱞᱚᱠ ᱪᱷᱟᱯᱟ ᱥᱟᱶᱛᱮ ᱢᱤᱫᱴᱮᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱝ ᱨᱟᱡᱽᱵᱚᱸᱥ ᱨᱮᱭᱟᱜ ᱣᱩᱰᱵᱞᱚᱠ ᱪᱷᱟᱯᱟ "ᱯᱷᱞᱟᱣᱟᱨᱥ ᱵᱞᱩᱢ ᱤᱱ ᱣᱮᱞᱛᱷ ᱮᱱᱰ ᱯᱨᱚᱥᱯᱮᱨᱤᱴᱤ" ᱨᱮᱭᱟᱜ ᱯᱤᱭᱚᱱᱤ ᱵᱟᱦᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱟᱹᱰᱤ ᱱᱟᱶᱟ ᱡᱤᱭᱚᱢᱮᱴᱨᱤᱠ ᱰᱷᱟᱹᱲ ᱛᱮ ᱦᱟᱴᱤᱧ ᱟᱨ ᱫᱚᱦᱲᱟ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱢᱮᱱᱠᱷᱟᱱ ᱢᱩᱞ ᱪᱷᱟᱯᱟ ᱨᱮᱭᱟᱜ ᱛᱤᱠᱷᱤᱱ ᱜᱟᱨ ᱟᱨ ᱴᱮᱠᱥᱪᱚᱨ ᱫᱚ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱮᱱᱟᱢ ᱵᱟᱠᱚᱥ ᱫᱚ ᱟᱨᱴ ᱠᱟᱜᱚᱡ ᱛᱮ ᱥᱚᱱᱟ ᱯᱷᱚᱭᱤᱞ ᱪᱷᱟᱯᱟ ᱥᱟᱞᱟᱜ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ 250 ᱜᱩᱱᱚᱱ 90 ᱜᱩᱱᱚᱱ 250 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱮᱴ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱩᱢ ᱫᱚ "ᱫᱤ ᱥᱤᱠᱨᱮᱴ ᱚᱯᱷ ᱯᱷᱞᱟᱣᱟᱨ ᱵᱭᱩᱴᱤ" ᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱵᱟᱦᱟ ᱛᱮ ᱦᱚᱲᱢᱚ ᱦᱟᱨᱛᱟ ᱡᱚᱛᱚᱱ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹᱵ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱵᱤᱪᱟᱹᱨ ᱮ ᱩᱫᱩᱜ ᱮᱫᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Chic Della ᱠᱨᱤᱢ ᱮᱱᱟᱢ ᱯᱮᱠᱮᱡ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Chic Della ᱠᱨᱤᱢ ᱮᱱᱟᱢ ᱯᱮᱠᱮᱡ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
- ᱴᱮᱜ ᱠᱚ
- Branding, Packaging, Gift
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The gift box is made using art paper and a gold foil stamping process.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
- ᱯᱨᱮᱨᱚᱱᱟ
- The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to CHIC DELLA, 2025.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Art Director: Jiayi Lu and Graphic Design: Jiayi Lu, Photographer：Jiayi Lu
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
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