Yao Wu ᱨᱮᱱᱟᱜ Fortune Express ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Fortune Express ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ
Yao Wu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#182337 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Fortune Express ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱷᱳᱨᱪᱩᱱ ᱮᱠᱥᱯᱨᱮᱥ ᱫᱚ ᱵᱟᱭᱡᱤᱭᱩ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱜᱮᱵᱚᱞ ᱪᱮᱛᱟᱱ ᱞᱮᱠᱟᱱ ᱵᱟᱠᱚᱥ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ 280 ᱮᱢᱟᱱ 150 ᱮᱢᱟᱱ 230 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱞᱟᱛᱟᱨ ᱥᱮᱫ ᱠᱷᱚᱱ ᱡᱷᱤᱡᱽ ᱦᱩᱭᱩᱜᱼᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱢᱤᱫ ᱯᱟᱷᱴᱟ ᱨᱟᱠᱟᱵ ᱠᱟᱛᱮ ᱢᱚᱬᱮ ᱜᱚᱴᱟᱝ ᱵᱚᱛᱚᱞ ᱧᱮᱞᱚᱜᱼᱟ, ᱟᱨ ᱢᱤᱫ ᱢᱤᱫ ᱵᱚᱛᱚᱞ ᱨᱮ ᱢᱚᱬᱮ ᱛᱚᱛᱛᱟ (Five Elements) ᱨᱚᱝ ᱨᱮ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱫᱷᱚᱱ ᱵᱚᱸᱜᱟ (God of Wealth) ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱠᱚ ᱞᱟᱛᱟᱨ ᱨᱮ ᱢᱚᱬᱮ ᱜᱚᱴᱟᱝ ᱱᱚᱨᱚᱢ ᱯᱞᱚᱥ ᱵᱞᱟᱭᱤᱱᱰ ᱵᱟᱠᱚᱥ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱠᱟ ᱠᱚ ᱪᱮᱪᱮᱫ ᱠᱟᱛᱮ ᱦᱩᱰᱤᱧ ᱥᱴᱟᱭᱤᱞ ᱢᱩᱨᱛᱤ ᱠᱚ ᱚᱰᱚᱠᱚᱜᱼᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱫᱚ ᱯᱷᱚᱭᱮᱞ ᱥᱴᱮᱢᱯᱤᱝ ᱛᱮ ᱥᱟᱯᱲᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱞᱮᱵᱮᱞ ᱠᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ᱾ ᱯᱞᱚᱥ ᱯᱩᱛᱩᱞ ᱠᱚ ᱫᱚ ᱱᱚᱨᱚᱢ ᱯᱚᱞᱤᱭᱮᱥᱴᱚᱨ ᱯᱷᱟᱭᱵᱚᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱮᱢᱵᱽᱨᱚᱭᱰᱚᱨᱤ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Fortune Express ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fortune Express ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Length 280mm x Width 150mm x Height 230mm
- ᱴᱮᱜ ᱠᱚ
- Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- /
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
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