Yao Wu ᱨᱮᱱᱟᱜ Taoxichuan ᱥᱠᱨᱚᱞ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Taoxichuan ᱥᱠᱨᱚᱞ ᱪᱤᱛᱟᱹᱨ
Yao Wu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd.
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#182359 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Taoxichuan ᱥᱠᱨᱚᱞ ᱪᱤᱛᱟᱹᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱛᱟᱣᱚᱥᱤᱪᱩᱣᱟᱱ ᱫᱚ ᱡᱤᱝᱰᱮᱡᱷᱮᱱ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱮᱨᱟᱢᱤᱠ ᱞᱟᱠᱪᱟᱨ ᱴᱚᱴᱷᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱥᱠᱨᱚᱞ ᱪᱤᱛᱟᱹᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱕᱐᱐ ᱥᱮᱨᱢᱟ ᱨᱮᱭᱟᱜ ᱯᱚᱨᱥᱮᱞᱮᱱ ᱱᱟᱜᱟᱢ ᱟᱨ ᱴᱚᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱞᱟᱦᱟᱱᱛᱤ ᱢᱤᱫ ᱞᱮᱛᱟᱲ ᱛᱮᱭᱟᱨ ᱨᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱪᱮᱯᱮᱫ ᱨᱚᱝ ᱮᱢ ᱰᱟᱦᱟᱨ ᱟᱨ ᱢᱟᱨᱥᱟᱞ ᱨᱚᱝ ᱛᱮ ᱢᱤᱫ ᱠᱟᱴᱷᱟ ᱯᱚᱨᱥᱮᱞᱮᱱ ᱵᱤᱨ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱫᱟᱨᱮ ᱱᱟᱲᱮ, ᱯᱚᱨᱥᱮᱞᱮᱱ ᱟᱨ ᱦᱚᱲ ᱠᱚ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ ᱯᱮᱭᱟ ᱢᱩᱞ ᱠᱩᱲᱩᱢᱩᱴᱩ ᱦᱚᱲ, ᱠᱤᱞᱱ ᱵᱚᱝᱜᱟ, ᱦᱟᱺᱰᱤ ᱵᱚᱝᱜᱟ ᱟᱨ ᱫᱚᱨᱭᱟ ᱵᱚᱝᱜᱟ, ᱰᱟᱦᱟᱨ ᱨᱮᱠᱚ ᱧᱮᱞᱚᱜᱟ᱾ ᱵᱷᱮᱠᱴᱚᱨ ᱟᱨᱴᱣᱟᱨᱠ ᱫᱚ ᱥᱟᱦᱟᱡᱽ ᱠᱨᱚᱯᱤᱝ ᱞᱟᱹᱜᱤᱫ ᱞᱮᱭᱚᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ CMYK ᱟᱨ RGB ᱵᱟᱱᱟᱨ ᱨᱮ ᱛᱮᱭᱟᱨ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱥᱠᱨᱚᱞ ᱫᱚ ᱢᱤᱫ ᱠᱟᱦᱱᱤ ᱱᱚᱠᱥᱟ ᱞᱮᱠᱟ ᱦᱚᱸ ᱠᱟᱹᱢᱤᱭᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱧᱮᱧᱮᱞᱤᱭᱟᱹ ᱠᱚ ᱰᱟᱦᱟᱨ ᱠᱚ ᱧᱟᱢᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Taoxichuan ᱥᱠᱨᱚᱞ ᱪᱤᱛᱟᱹᱨ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Taoxichuan ᱥᱠᱨᱚᱞ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The scroll narrates and integrates thousands of years of Jingdezhen porcelain culture and Taoxichuan’s development. Adopting flat style and vivid colors, it constructs a fantasy forest vision with plants running through the whole scroll, blending with porcelain and figures to create a healing and relaxed atmosphere. The three new images of Kiln God, Wine God and Sea God show the cultural heritage and humanistic warmth of Taoxichuan.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Vector format with layered structure for flexible cropping. Dual color modes CMYK and RGB.
- ᱴᱮᱜ ᱠᱚ
- Taoxichuan, Scroll Illustration, Jingdezhen Porcelain Culture, Fantasy Vision, Kiln God, Wine God, Sea God, Humanistic Illustration
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The scroll is created as a high-resolution digital illustration using vector-based flat painting techniques. Colors are rendered in CMYK for print accuracy and RGB for screen display. Large scale installations use UV printing on durable substrates. Merchandise applications employ digital printing on paper, fabric, and acrylic.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- It activates 600 years of porcelain culture in scroll form, creates an original fantasy porcelain forest visual language; the symbiosis of nature, artifacts and people conveys humanistic care; the three original god IPs enrich regional cultural symbols, providing an innovative paradigm for cultural tourism illustration and cultural inheritance.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Research covered Jingdezhen 600 year porcelain history and Taoxichuan transformation from state owned factory to creative district Fieldwork included documentation of kiln architecture ceramic textures and interviews with cultural practitioners Findings revealed audiences respond to narrative driven visuals blending historical depth with contemporary warmth This informed the scroll approach using flat painting and vibrant colors to create an immersive porcelain forest that intertwines plants ceramics and figures making heritage accessible and emotionally resonant
- ᱯᱨᱮᱨᱚᱱᱟ
- This is a monumental scroll illustration created for Taoxichuan, integrating 600 years of Jingdezhen porcelain history and the origin of Taoxichuan, reviewing the past and looking forward to the future. With flat painting and bright colors, it builds a warm and fantasy porcelain forest where plants, porcelain and people blend, conveying relaxation and humanistic care, and interpreting Taoxichuan’s spirit of realizing ideals. It also creates three original images: Kiln God, Wine God and Sea God.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in January 2026 in Beijing and finished in April 2026 in Beijing.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The scroll functions as a narrative map guiding visitors through Taoxichuan. Viewers follow the composition from historical kilns to contemporary districts, discovering three deity characters along the way. Digital versions allow zooming to explore details, with hotspots revealing cultural stories. The scroll serves as a visual anchor for wayfinding, merchandise design, and social media engagement.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
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- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
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ᱥᱯᱚᱱᱥᱚᱨᱰ
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