Sheng Jin, Chao Yang and Wenqi Wu ᱨᱮᱱᱟᱜ Forest Spring ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Forest Spring ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
Sheng Jin, Chao Yang and Wenqi Wu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Communication University of Zhejiang
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#182441 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Forest Spring ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱷᱚᱨᱮᱥᱴ ᱥᱯᱨᱤᱝ (Forest Spring) ᱫᱚ ᱵᱚᱛᱚᱞ ᱫᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱞᱮᱵᱮᱞ ᱫᱚ ᱪᱤᱱᱤ ᱚᱠᱷᱚᱨ "ᱥᱮᱱ" ᱨᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱨᱮᱭᱟᱜ ᱢᱮᱱᱮᱛ ᱫᱚ ᱵᱤᱨ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱥᱭᱟᱦᱤ ᱛᱮ ᱵᱮᱱᱟᱣ ᱫᱤᱥᱚᱢ ᱪᱤᱛᱟᱹᱨ ᱞᱮᱠᱟᱛᱮ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱱᱟ᱾ ᱠᱮᱞᱤᱜᱽᱨᱟᱯᱷᱤ ᱜᱟᱨ, ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ-ᱮᱴᱟᱜ ᱛᱚᱞᱚᱵ ᱟᱨ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱯᱷᱟᱨᱟᱠ ᱛᱮ ᱢᱤᱫ ᱨᱩᱯ ᱨᱮᱜᱮ ᱵᱩᱨᱩ, ᱫᱟᱨᱮ ᱟᱨ ᱫᱷᱚᱨᱚᱛᱤ ᱨᱮᱭᱟᱜ ᱡᱤᱣᱤᱫ ᱫᱟᱲᱮ ᱩᱭᱦᱟᱹᱨ ᱮᱢᱚᱜ-ᱟ᱾ ᱱᱚᱶᱟ ᱥᱟᱡᱟᱣ ᱫᱚ ᱵᱷᱮᱠᱴᱚᱨ ᱯᱷᱚᱨᱢᱮᱴ ᱨᱮ ᱥᱟᱯᱲᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱥᱚᱢᱟᱱ ᱪᱷᱟᱯᱟ ᱚᱰᱚᱠ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱤᱠ ᱟᱠᱟᱱᱟ᱾ ᱛᱮᱞᱟ ᱧᱮᱞᱚᱜ ᱵᱚᱛᱚᱞ ᱨᱮ ᱕᱐᱐ ᱢᱤᱞᱤᱞᱤᱴᱚᱨ ᱫᱟᱜ ᱟᱴᱟᱶᱚᱜ-ᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱢᱤᱫ ᱴᱩᱭᱥᱴ-ᱚᱯᱷ ᱰᱷᱟᱠᱱᱤ ᱢᱮᱱᱟᱜ-ᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱟᱯᱷᱟ ᱟᱨ ᱦᱚᱲ ᱥᱟᱶᱛᱮ ᱫᱷᱚᱨᱚᱛᱤ ᱛᱟᱞᱟ ᱨᱮᱭᱟᱜ ᱢᱮᱲᱦᱟᱣ ᱩᱫᱩᱜ-ᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Forest Spring ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Forest Spring ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The chinese character "sen" (forest) symbolizes forest and nature. This design transforms the character into a chinese ink landscape, using brushwork and spatial contrast to evoke mountains and vitality. Rooted in the philosophy of harmony between humanity and nature, it expresses ecological coexistence and reflects the pure, natural essence of "forest spring."
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- bottle 65 mm diameter x 210 mm height, 500 ml capacity, neck 28 mm pco 1881
material food grade pet, wall thickness 0.25 to 0.35 mm
label area 190 mm x 60 mm wrap around
cap hdpe tamper evident
net weight 12 to 14 g bottle, 2 g cap
secondary package 400 mm x 270 mm x 220 mm, 24 bottles per corrugated carton - ᱴᱮᱜ ᱠᱚ
- Chinese character design, forest symbolism, water ink landscape, typography innovation, eco-conscious branding
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design was realized through structural deconstruction of the character "sen," examining stroke proportion and spatial hierarchy to reconstruct it as a landscape form. digital ink-wash simulations replicated xuan paper diffusion and tonal gradation. The composition was refined in vector format for scalability and brand application, then color-calibrated with cmyk optimization to ensure consistency across print and packaging production.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main challenge was transforming the Chinese character "sen" into a visually compelling landscape while preserving its legibility and cultural meaning. internally, balancing historical calligraphy aesthetics with modern brand storytelling required careful study of traditional ink techniques and symbolism. externally, constraints included digital reproduction limits, printing technology, and material properties, which demanded iterative testing and refinement to ensure both artistic integrity and practical manufacturability.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Type of research: design-driven cultural study. Objective: explore how Chinese characters can convey ecological and brand values. methodology: visual analysis and typographic experimentation. Data collection/tools: ink painting simulations, digital sketching, surveys on perception. participants: 30 viewers and design experts. results: "sen" effectively communicates nature and purity. Insights: integrating traditional aesthetics enhances brand storytelling and fosters eco-conscious design, impacting society and sustainable product perception.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the ecological symbolism of the Chinese character "sen" (forest), this project explores how typography embodies environmental philosophy. Drawing from traditional chinese ink landscape aesthetics and harmony between humanity and nature, the design transforms a character into a spatial visual narrative. The research integrates calligraphic structure, ink composition, and brand communication strategies to express the natural purity and sustainable values of "forest spring."
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in August 2025 in Hangzhou and finished in October 2025 in Hangzhou
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The bottle is easy to use: simply twist off the cap to pour or drink. Its ergonomic shape fits comfortably in hand, while the transparent body allows users to see the water level. the label’s visual design guides the eye to the brand and emphasizes purity. Lightweight and durable, the bottle is easy to carry, stack, and store, ensuring convenience and a premium experience while maintaining a natural, eco-conscious impression.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: sheng jin
Designer: chao yang
Designer: wenqi wu
Designer: yangyang lou
Designer: jianzhong yang
3d model: darong lin
Director: hui zeng
ᱥᱯᱚᱱᱥᱚᱨᱰ
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