Dheeraj Bangur ᱨᱮᱱᱟᱜ Twiggle Primary Function: ᱡᱟᱰᱤ ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Twiggle Primary Function: ᱡᱟᱰᱤ ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
Dheeraj Bangur ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Brandsthan
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#182491 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Twiggle Primary Function: ᱡᱟᱰᱤ ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: Twiggle Tea Packaging ᱫᱚ ᱯᱩᱱ ᱜᱚᱴᱟᱝ ᱡᱟᱰᱤ ᱚᱛᱚᱜ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱢᱮᱞᱟᱣ ᱧᱮᱞ ᱚᱛᱚᱜ ᱥᱤᱥᱴᱚᱢ ᱠᱟᱱᱟ: Hibiscus, Chamomile, Lemongrass, ᱟᱨ Peppermint। ᱡᱚᱛᱚ ᱨᱚᱠᱚᱢ ᱫᱚ ᱟᱡ ᱟᱡ ᱨᱮᱭᱟᱜ ᱦᱩᱭ ᱮᱢ ᱠᱟᱱ ᱨᱚᱝ ᱯᱟᱞᱮᱴ ᱟᱨ ᱵᱤᱥᱛᱟᱨ ᱵᱚᱴᱟᱱᱤᱠᱟᱞ ᱛᱚᱨᱚᱢ ᱛᱮ ᱮᱠᱮᱱ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱩᱫᱷᱨᱟᱹᱣ ᱚᱛᱚᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱩᱲᱟᱹ ᱮᱢᱚᱜ ᱠᱟᱱᱟ। ᱢᱳᱴᱟ ᱴᱟᱭᱯᱳᱜᱽᱨᱟᱯᱷᱤ ᱛᱮ ᱯᱟᱲᱦᱟᱣ ᱵᱟᱲᱛᱤ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱛᱚᱨᱚᱢ ᱮᱢᱟᱠᱟᱱ ᱞᱮᱭᱟᱩᱴ ᱛᱮ ᱠᱚᱴᱷᱟ ᱠᱚ ᱫᱟᱨᱟᱭ ᱛᱮ ᱥᱟᱡᱟᱣ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ। ᱥᱚᱢᱛᱩᱞ ᱛᱚᱨᱚᱢ ᱫᱚ ᱴᱷᱮᱱ ᱨᱮ ᱡᱚᱨᱟᱣ ᱮᱢ ᱚᱛᱚᱜ ᱩᱯᱩᱨᱩᱢ ᱟᱨ ᱚᱛᱚᱜ ᱞᱟᱦᱟ ᱛᱮᱭᱟᱨ ᱮᱢᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱡᱤᱭᱚᱱ ᱢᱮᱱᱟᱜ ᱢᱮᱱ ᱦᱚᱸ ᱥᱟᱡᱟᱣ ᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱩᱯᱟᱭ ᱛᱮᱭᱟᱨ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱩᱯᱩᱨᱩᱢ ᱟᱨ ᱯᱷᱟᱨᱟᱠ ᱵᱟᱲᱦᱟᱣ ᱮᱢᱚᱜ ᱠᱟᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Twiggle Primary Function: ᱡᱟᱰᱤ ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Twiggle Primary Function: ᱡᱟᱰᱤ ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Twiggle Tea Packaging is a vibrant identity system developed for four herbal infusions—Hibiscus, Chamomile, Lemongrass, and Peppermint. Each variant uses a distinct chromatic code and botanical illustration to differentiate on the shelf instantly. Bold typography ensures high legibility, while clean layout hierarchy enhances clarity of benefits. The design balances youthful energy with structured branding, creating strong shelf impact and cohesive brand recall across the range.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Twiggle Tea Packaging is designed as a rectangular paperboard carton with dimensions 95 mm width x 70 mm depth x 150 mm height. The front panel features a vertical front of pack layout, while the back panel adapts the same visual system into a horizontal composition to maintain brand continuity. The structure supports efficient shelf stacking and clear visibility. The design is prepared in vector format with print ready CMYK color specifications, defined bleed, and die line alignment for accurate offset printing and consistent production output.
- ᱴᱮᱜ ᱠᱚ
- Twiggle, Herbal Tea, Famous Indian Tea, Tea Packaging Design, Best Herbal Tea, Brandsthan,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Twiggle Tea Packaging was developed using vector-based design methodology to ensure precision and scalability. Each variant employs a controlled color-coded system supported by custom botanical illustrations & realistic photographs created through simplified geometric construction. A structured grid layout was applied to maintain hierarchy and alignment. The packaging is optimized for offset printing on high-quality paperboard with matte finish, selective spot UV, and optional embossing for brand elements, ensuring visual clarity, tactile quality, and consistent reproduction across production batches.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The primary challenge was balancing playful visual energy with clear product communication across multiple variants. Excessive color risked reducing readability, while minimal layouts weakened shelf impact. Another difficulty was maintaining consistency while allowing each herbal variant to feel distinct. Print limitations and color accuracy in production required controlled palettes and simplified illustrations. The solution involved a structured grid, disciplined typography, and carefully calibrated color coding, achieving strong differentiation without compromising clarity, hierarchy, or production feasibility.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Qualitative and observational research was conducted to understand herbal tea purchase behavior. The objective was to improve shelf recognition and benefit communication. Methodology included retail audits, visual comparison studies, and color association mapping. Data was collected using market photography, competitor analysis, and quick user preference surveys. Participants included regular tea consumers and retail shoppers. Results showed strong preference for color coded variants and clear botanical cues. Insights led to structured hierarchy and bold differentiation, improving visibility, recall, and clearer wellness communication in real retail environments.
- ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration emerged from the natural vitality of herbal ingredients and the desire to make wellness visually expressive. Research into consumer behavior in retail environments highlighted the need for strong color coding and immediate benefit communication. Botanical forms were simplified into bold, modern compositions to enhance recognition. The design merges playful energy with structured hierarchy, ensuring clarity, emotional warmth, and strong shelf presence.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Twiggle Tea Packaging is designed for simple and intuitive interaction. The clear front layout helps users quickly identify the herbal variant through color and botanical illustration. Key benefits are visible at a glance, supporting fast decision making in retail environments. The carton opens from the top, allowing easy access to tea bags inside. Consistent visual coding across variants helps users recognize flavors during repeat purchase. The structured layout improves readability, while the balanced design enhances shelf visibility and overall user experience.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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