Jiaqi Ding ᱨᱮᱱᱟᱜ East Bloom ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
East Bloom ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
Jiaqi Ding ᱞᱮᱠᱟᱛᱮ
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#183277 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
East Bloom ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
East Bloom ᱫᱚ ᱤᱱᱥᱴᱮᱱᱴ ᱯᱷᱨᱤᱡᱽ ᱰᱨᱟᱭᱰ ᱪᱟ ᱦᱩᱲᱩ (ᱯᱟᱣᱰᱚᱨ) ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱯᱩᱨᱟᱹᱱ ᱪᱤᱱ ᱡᱮᱰ ᱥᱤᱞ (jade seal) ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱨᱮ ᱪᱟᱨᱠᱚᱱᱟ ᱛᱚᱞᱟ ᱟᱨ ᱱᱚᱵᱽ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱠᱚᱢᱚᱞ ᱢᱮᱠᱟᱨᱳᱱ ᱨᱚᱝ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱢᱩᱬᱩᱛ ᱡᱤᱱᱤᱥ ᱫᱚ ᱡᱚᱢᱟᱜ ᱫᱚᱨᱡᱟ ᱨᱮᱭᱟᱜ (food grade) ᱯᱚᱞᱤᱯᱨᱚᱯᱟᱭᱞᱤᱱ ᱠᱟᱱᱟ᱾ ᱵᱟᱠᱚᱥ ᱨᱮᱭᱟᱜ ᱛᱚᱞᱟ ᱨᱮ ᱵᱷᱤᱛᱨᱤ ᱛᱮ ᱠᱷᱚᱫᱟᱣ ᱟᱠᱟᱱ ᱵᱽᱨᱟᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱽ ᱫᱚ ᱥᱴᱟᱢᱯ (ᱥᱤᱞ) ᱞᱮᱠᱟᱛᱮ ᱦᱚᱸ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱱᱮᱥᱴᱮᱰ ᱵᱟᱠᱚᱥ ᱥᱤᱥᱴᱚᱢ ᱦᱚᱛᱮᱛᱮ ᱘ ᱠᱷᱚᱱ ᱖᱐ ᱠᱮᱯᱥᱩᱞ ᱭᱩᱱᱤᱴ ᱦᱟᱹᱵᱤᱡ ᱡᱚᱲᱟᱣ ᱧᱟᱢᱚᱜᱼᱟ᱾ ᱪᱟᱨᱠᱚᱱᱟ ᱨᱩᱯ ᱠᱷᱟᱹᱛᱤᱨ ᱦᱩᱲᱩ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱠᱚᱬᱮ ᱠᱚᱨᱮ ᱡᱟᱣᱨᱟᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱥᱟᱢᱟᱞᱟᱣ ᱛᱮ ᱰᱩᱞᱟᱹᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
East Bloom ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ East Bloom ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 24.87 mm x 24.87 mm x 24.17 mm
- ᱴᱮᱜ ᱠᱚ
- Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Jiaqi Ding
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Jiaqi Ding
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
