BRANDiT. ᱨᱮᱱᱟᱜ Massaya Mucaad Kaam: Wine Packaging (ᱫᱟᱨᱩ ᱵᱚᱦᱚᱛ ᱵᱟᱝ ᱠᱟᱴᱟᱣ) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2014 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2014
Massaya Mucaad Kaam: Wine Packaging (ᱫᱟᱨᱩ ᱵᱚᱦᱚᱛ ᱵᱟᱝ ᱠᱟᱴᱟᱣ)
BRANDiT. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: BRANDiT.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#32564 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Massaya Mucaad Kaam: Wine Packaging (ᱫᱟᱨᱩ ᱵᱚᱦᱚᱛ ᱵᱟᱝ ᱠᱟᱴᱟᱣ) ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: Massaya ge mit’ decorative package kana, jaha baar’ te wine botol doho lagit’ design akana. Zoto wine package kucia dishaboko lekha te taiyar akana aar botol ko oyna okto uku ge etoho'ko. Massaya mit' dobra baabot najom akana. Package ni horizontal kana, cedak ge wine bugi doho lekhan e maranti bage tahenkana, aar nowa ek vintage book lekha nel ho'ok akana. Sen'kate baar' botol nagam mit' inner die cut je shape akana, jaha ko surakit te dhori doho. Band akmol systemte baar' side flap aar baar' hudin flap ge byabahar akana, ci ho sticker alowa. Nowa baksa arang refill ho’ok akana, ci shelf reang decorative material lekha ho byabahar ho’ok akana.
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Massaya Mucaad Kaam: Wine Packaging (ᱫᱟᱨᱩ ᱵᱚᱦᱚᱛ ᱵᱟᱝ ᱠᱟᱴᱟᱣ) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Massaya Mucaad Kaam: Wine Packaging (ᱫᱟᱨᱩ ᱵᱚᱦᱚᱛ ᱵᱟᱝ ᱠᱟᱴᱟᱣ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly. - ᱴᱮᱜ ᱠᱚ
- WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge was to transform the concept into a functional design.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season. - ᱯᱨᱮᱨᱚᱱᱟ
- Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Winter 2013
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director Vicken Demirdjian
Designer Andrea Terzian - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Vicken Demirdjian
ᱥᱯᱚᱱᱥᱚᱨᱰ
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