Studija Creata ᱨᱮᱱᱟᱜ Lithuanian Vodka Gold ᱵᱷᱚᱰᱠᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2015 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2015
Lithuanian Vodka Gold ᱵᱷᱚᱰᱠᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
Studija Creata ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Stumbras
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#39586 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Lithuanian Vodka Gold ᱵᱷᱚᱰᱠᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱟᱦᱟᱶ ᱟᱨ ᱥᱟᱯᱷᱟ ᱫᱚ ᱢᱩᱬ ᱜᱩᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱵᱷᱚᱰᱠᱟ ᱨᱮᱱᱟᱜ ᱜᱩᱱᱟᱹᱱ ᱩᱫᱩᱜ ᱮᱭᱟ᱾ ᱞᱤᱛᱷᱩᱣᱮᱱᱤᱭᱟᱱ ᱵᱷᱚᱰᱠᱟ ᱜᱚᱞᱰ ᱨᱮᱱᱟᱜ ᱨᱤᱵᱨᱟᱱᱰᱤᱝ ᱡᱚᱠᱷᱚᱡ ᱱᱚᱶᱟ ᱠᱚ ᱪᱤᱱᱦᱟᱹᱣ ᱫᱚᱨᱠᱟᱨ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ – ᱡᱟᱦᱟᱸ ᱫᱚ ᱞᱤᱛᱷᱩᱣᱮᱱᱤᱭᱟ ᱨᱮᱱᱟᱜ ᱵᱷᱚᱰᱠᱟ ᱵᱟᱡᱟᱨ ᱨᱮ ᱢᱩᱬᱩᱛ ᱠᱟᱱᱟ᱾ ᱚᱱᱟ ᱥᱟᱶᱛᱮ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱪᱤᱱᱦᱟᱹᱯ ᱨᱮᱱᱟᱜ ᱠᱤᱪᱷᱩ ᱜᱩᱱ ᱦᱚᱸ ᱥᱮᱞᱮᱫ ᱞᱮᱱᱟ – ᱞᱤᱛᱷᱩᱣᱮᱱᱤᱭᱟᱱ ᱵᱷᱚᱰᱠᱟ ᱧᱩᱛᱩᱢ ᱜᱮ ᱱᱚᱶᱟ ᱵᱟᱪᱷᱚᱱ ᱫᱚᱨᱠᱟᱨ ᱮ ᱞᱮᱫ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱥᱚᱨᱮᱥ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱩᱫᱩᱜ ᱠᱚ ᱱᱟᱶᱟ, ᱥᱟᱦᱟᱶ ᱨᱩᱯ ᱨᱮ ᱵᱚᱫᱚᱞ ᱮᱱᱟ᱾ ᱢᱟᱨᱮ ᱞᱮᱵᱮᱞ ᱨᱮᱱᱟᱜ ᱢᱚᱴᱟ ᱪᱤᱱᱦᱟᱹ ᱵᱷᱟᱹᱸᱜᱟᱶ ᱠᱟᱛᱮ ᱦᱟᱞᱠᱟ, ᱪᱷᱤᱫᱽᱨᱚ ᱥᱟᱡᱟᱶ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ, ᱥᱚᱱᱟ ᱫᱚ ᱟᱨᱦᱚᱸ ᱪᱚᱨᱚᱠ ᱛᱮ ᱪᱟᱢᱠᱟᱶ ᱮᱦᱚᱵ ᱮᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Lithuanian Vodka Gold ᱵᱷᱚᱰᱠᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lithuanian Vodka Gold ᱵᱷᱚᱰᱠᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- ᱴᱮᱜ ᱠᱚ
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Glass bottle, transparent label and flexographic print.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- ᱯᱨᱮᱨᱚᱱᱟ
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- "Lithuanian vodka Gold" was updated in 2014.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Pure and clear label design communicates the same properties of the product.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Edgaras Marozas
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
