ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Walmir Luz ᱨᱮᱱᱟᱜ All Mies Packaging Primary Function: ᱨᱤᱥᱴ ᱣᱟᱪ ᱯᱟᱦᱴᱟ ᱠᱚᱨᱟᱣ

Walmir Luz ᱨᱮᱱᱟᱜ All Mies Packaging Primary Function: ᱨᱤᱥᱴ ᱣᱟᱪ ᱯᱟᱦᱴᱟ ᱠᱚᱨᱟᱣ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2019 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2019

All Mies Packaging Primary Function: ᱨᱤᱥᱴ ᱣᱟᱪ ᱯᱟᱦᱴᱟ ᱠᱚᱨᱟᱣ

Walmir Luz ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: All Mies

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#76499 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

All Mies Packaging Primary Function: ᱨᱤᱥᱴ ᱣᱟᱪ ᱯᱟᱦᱴᱟ ᱠᱚᱨᱟᱣ ᱵᱟᱵᱚᱛ ᱛᱮ

Book Text: All Mies ᱠᱚᱣᱟ ᱨᱤᱥᱴ ᱣᱟᱪ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱟᱦᱴᱟ ᱠᱚᱨᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ। ᱵᱚᱠᱥ ᱠᱚ ᱠᱟᱰᱚᱫᱥᱴᱚᱠ ᱨᱮᱭᱟᱜ ᱒᱒᱒ ᱛᱷᱚᱠ ᱠᱚ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱴᱷᱮᱱ ᱛᱷᱚᱠ ᱨᱮ ᱢᱤᱫ ᱴᱟᱭᱢᱯᱤᱥ ᱠᱟᱴᱟᱣᱟᱜ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ, ᱚᱱᱰᱮ ᱣᱟᱪ ᱫᱚ ᱫᱷᱟᱨᱛᱤ ᱟᱠᱟᱱᱟ। ᱢᱤᱫ ᱯᱟᱛᱞᱟ ᱨᱟᱵᱚᱨ ᱵᱮᱸᱰ ᱦᱩᱰᱤᱧ ᱠᱚ ᱨᱮ ᱫᱷᱟᱨᱛᱤ ᱠᱟᱱᱟ ᱟᱨ ᱛᱷᱚᱠ ᱠᱚ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱᱟ। ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱠᱟᱵᱷᱚᱨ ᱫᱚ ᱢᱟᱲᱟᱝ ᱴᱷᱮᱱ ᱟᱨᱦᱚᱸ ᱮᱱᱮᱡ ᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱭ ᱠᱷᱚᱫᱟᱭ ᱠᱟᱱᱟ। ᱠᱟᱵᱷᱚᱨ ᱫᱚ ᱚᱠᱟ ᱦᱟᱛᱟᱣ ᱟᱨ ᱠᱟᱛᱮ ᱟᱨ ᱠᱟᱛᱮ ᱯᱤᱪᱷᱮ ᱴᱮᱵ ᱠᱷᱚᱱ ᱡᱷᱤᱡᱷᱤ ᱦᱚᱪᱚ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ। ᱡᱟᱦᱟᱸ ᱨᱟᱵᱚᱨ ᱵᱮᱸᱰ ᱫᱚ ᱚᱰᱚᱠ ᱦᱚᱪᱚ, ᱛᱷᱚᱠ ᱠᱚ ᱵᱟᱹᱜᱤ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱟᱨ ᱣᱟᱪ ᱫᱚ ᱩᱫᱩᱜ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ। ᱛᱷᱚᱠ ᱛᱷᱚᱠ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱢᱚᱰᱮᱞ ᱛᱮᱭᱟᱨ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱ ᱴᱚᱯᱚᱜᱨᱟᱯᱷᱤᱠ ᱢᱚᱰᱮᱞ ᱠᱷᱚᱱ ᱤᱱᱥᱯᱟᱭᱤᱨ ᱠᱟᱱᱟ।

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

All Mies Packaging Primary Function: ᱨᱤᱥᱴ ᱣᱟᱪ ᱯᱟᱦᱴᱟ ᱠᱚᱨᱟᱣ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ All Mies Packaging Primary Function: ᱨᱤᱥᱴ ᱣᱟᱪ ᱯᱟᱦᱴᱟ ᱠᱚᱨᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Width 2-3/4" x Depth 5/8" x Height 11"
ᱴᱮᱜ ᱠᱚ
watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
ᱜᱚᱵᱮᱥᱚᱱᱟ
The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
ᱯᱨᱮᱨᱚᱱᱟ
The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
October 2018 to January 2019. Los Angeles/CA, USA
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
All Mies LLC © 2019 | All Rights Reserved
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Creative Director: Walmir Luz
Designer: Philip Paul
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC

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A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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