ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Li Zuo ᱨᱮᱱᱟᱜ Moutai Group's - Taiyuan ZHI Yuanyi ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ

Li Zuo ᱨᱮᱱᱟᱜ Moutai Group's - Taiyuan ZHI Yuanyi ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020

Moutai Group's - Taiyuan ZHI Yuanyi ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ

Li Zuo ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Wendao WD Creativity

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#86638 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Moutai Group's - Taiyuan ZHI Yuanyi ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱛᱟᱭᱩᱟᱱ ᱡᱷᱤ ᱭᱩᱟᱱᱭᱤ ᱫᱚ ᱢᱚᱩᱛᱟᱭ ᱜᱩᱴ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱛᱷᱤᱨ ᱢᱚᱩᱛᱟᱭ ᱛᱚᱨ ᱠᱷᱚᱱ ᱟᱡᱚᱢ ᱠᱟᱱᱟ ᱟᱨ ᱩᱱᱩᱫᱩᱜ ᱵᱚᱛᱚᱞ ᱠᱟᱹᱴᱩᱵᱽ ᱜᱮ ᱫᱚᱦᱚ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱟᱨᱟᱝᱟ ᱟᱨ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ ᱾ ᱫᱟᱜ ᱫᱚ ᱢᱩᱞ ᱚᱲᱟᱜ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱛᱮ ᱫᱟᱨᱩ ᱫᱚ ᱚᱠᱛᱚ ᱟᱛᱮᱫ ᱫᱟᱜ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱱᱟᱨ ᱠᱟᱱᱟ ᱾ ᱩᱯᱨᱤ ᱨᱮ ᱫᱚ ᱯᱩᱨᱟᱹᱱ ᱟᱯᱷᱤᱥᱤᱭᱟᱞ ᱛᱩᱭᱟᱹᱨ ᱠᱷᱚᱱ ᱟᱜᱩ ᱠᱟᱱ ᱫᱟᱨᱭᱟ ᱫᱟᱜ ᱟᱨ ᱯᱟᱦᱟᱲ ᱮᱸᱜᱚᱞ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ, ᱯᱩᱨᱟᱹᱱ ᱥᱩᱵᱷ ᱮᱸᱜᱚᱞ ᱥᱟᱶᱛᱮ ᱾ ᱞᱷᱟᱨ, ᱛᱮᱸᱜᱚ ᱫᱷᱤᱨᱤ ᱟᱨ ᱨᱤᱢᱤᱞ ᱫᱚ ᱨᱟᱹᱥᱠᱟᱹ ᱟᱨ ᱡᱤᱭᱚᱱ ᱡᱟᱹᱲᱤ ᱫᱚ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱚᱡᱟᱣ ᱫᱚ ᱠᱟᱺᱪ ᱵᱚᱛᱚᱞ ᱨᱮ ᱚᱲᱟᱜ ᱠᱟᱛᱮ ᱵᱮᱠ ᱟᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Moutai Group's - Taiyuan ZHI Yuanyi ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Moutai Group's - Taiyuan ZHI Yuanyi ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
ᱴᱮᱜ ᱠᱚ
Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Baked Flowers in Glass Bottles
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
Breakthrough the consistent style design of Maotai
ᱜᱚᱵᱮᱥᱚᱱᱟ
Breakthrough the consistent style design of Maotai
ᱯᱨᱮᱨᱚᱱᱟ
the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in Maotai in April 2017 and completed in Maotai in August 2017.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Creative Design:lizuo

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ