33 and Branding Co., Ltd. ᱨᱮᱱᱟᱜ Bionyalux ᱪᱟᱢᱰᱟ ᱨᱟᱠᱷᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱯᱞᱟᱴᱤᱱᱟᱢᱯᱮᱠᱮᱡᱤᱝ· 2020
Bionyalux ᱪᱟᱢᱰᱟ ᱨᱟᱠᱷᱟ ᱯᱮᱠᱮᱡᱤᱝ
33 and Branding Co., Ltd. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Bionyalux
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#89695 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Bionyalux ᱪᱟᱢᱰᱟ ᱨᱟᱠᱷᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱟᱶᱟ ᱪᱟᱢᱰᱟ ᱨᱟᱠᱷᱟ ᱡᱤᱱᱤᱥ ᱨᱮ ᱪᱟᱢᱰᱟ ᱱᱟᱶᱟ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱵᱮᱜᱟᱥ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱨᱮᱭᱟᱜ ᱵᱟᱝ ᱞᱟᱫᱮ, ᱡᱟᱹᱯᱩᱫ ᱨᱟᱠᱷᱟ ᱟᱨ ᱯᱟᱨᱤᱥᱛᱷᱤᱛᱷᱤᱠ ᱵᱤᱪᱟᱹᱨ ᱥᱟᱶᱛᱮ ᱢᱮᱥᱟᱜ-ᱟ᱾ ᱓᱐ ᱢᱟᱦᱟᱸ ᱪᱟᱢᱰᱟ ᱥᱩᱫᱷᱨᱟᱹᱣ ᱪᱤᱠᱤᱛ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱟᱨ ᱖᱐ ᱢᱟᱦᱟᱸ ᱡᱚᱢᱟᱜ-ᱜᱨᱮᱰ ᱠᱟᱹᱴᱤᱡ ᱡᱤᱣᱤ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱜᱩᱱ ᱠᱷᱚᱱ, ᱓᱐ ᱟᱨ ᱖᱐ ᱫᱚ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹᱣ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱮᱵᱷᱟᱨ ᱨᱮᱭᱟᱜ ᱯᱮᱭᱟ ᱛᱷᱚᱠ ᱑,᱒,᱓ ᱫᱚ ᱧᱮᱞ ᱨᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Bionyalux ᱪᱟᱢᱰᱟ ᱨᱟᱠᱷᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Bionyalux ᱪᱟᱢᱰᱟ ᱨᱟᱠᱷᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The selling point is 30 Days Skin improvement care course, 60 Days food security level shelf-life remaining. Therefore, they chose 30 and 60 as the visual sign and integrate 1, 2, 3, these three skin care steps into visual identification. The bagasse was made into a round outer packing by using special technology to refine the fiber. Besides, inner packaging was designed to easy to carry and placed.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 310mm x Depth 120mm x Height 100mm
- ᱴᱮᱜ ᱠᱚ
- Package，environmental protection，Skin Care，vision，design，repair，Design for the Environment
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The application of bagasse in packaging is a big challenge, especially in cosmetics packaging. They have made continuous attempts and innovations from the design to the packaging to overcome the problems of extracting impurities from bagasse and pressing wire mesh on the curved wall of the outer packaging, and finally achieved success.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In the process of packaging design and production, they have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.
- ᱯᱨᱮᱨᱚᱱᱟ
- Sugarcane is the largest raw material of sugar in China. About 50% of the bagasse fiber can be re-used after squeezing sugar. However, those bagasse was burned directly, which caused wasting of resources and environmental pollution. Therefore，BIOHYALUX decided to make some changes to recycle the bagasse into the product new packaging.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in April 2018 in Beijing and finished in November 2018 in Beijing, and was exhibited in TMALL, JD and other sales platforms in November 2018.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Only 50% of bagasse fibers can be used in paper making. If the rest can be recycled instead of being forced to treat or incinerate, it will not cause waste of resources and environmental pollution, which is of great significance to enterprises and society.
Overcoming the site, cost and other reasons, after continuous attempts in the process, they finally succeeded in the experiment, and made environmental protection product design and packaging. - ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to 33 and branding, 2019.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Feng Gao - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Main Image: Photographer Jing Xu, Bionyalux, 2019.
Image #1: Photographer Jing Xu, Bionyalux, 2019.
Image #2: Photographer Jing Xu, Bionyalux, 2019.
Image #3: Photographer Jing Xu, Bionyalux, 2019.
Image #4: Photographer Jing Xu, Bionyalux, 2019.
Video Credits: Photographer Jing Xu, Bionyalux, 2019.
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