Wen Liu and Bo Zheng ᱨᱮᱱᱟᱜ Lidu Sorghum Baijiu ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Lidu Sorghum Baijiu ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
Wen Liu and Bo Zheng ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shenzhen Oracle Creative Design Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#89771 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Lidu Sorghum Baijiu ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱞᱤᱰᱩ ᱥᱚᱨᱜᱚᱢ ᱵᱟᱭᱡᱤᱭᱩ ᱚᱠᱟ ᱠᱚᱲᱟ ᱪᱤᱱᱤ ᱢᱩᱞᱩᱜ ᱡᱚᱛᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱮᱱᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱾ ᱵᱚᱛᱚᱞ ᱠᱚ ᱠᱨᱤᱥᱴᱟᱞ ᱜᱞᱟᱥ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱟᱨᱤᱡ ᱨᱚᱝ ᱨᱮ ᱥᱯᱨᱮ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱞᱮᱵᱮᱞ ᱟᱨ ᱛᱩᱤ ᱞᱮᱵᱮᱞ ᱨᱮ ᱡᱟᱸᱜ ᱠᱟᱱ ᱚᱠᱛᱚ ᱠᱟᱜᱚᱡ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾ ᱴᱚᱯᱟ ᱨᱮ ᱟᱛᱨ ᱟᱨ ᱯᱞᱟᱥᱴᱤᱠ ᱢᱤᱥᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱮᱴᱟᱜ ᱵᱚᱠᱥ ᱡᱟᱯᱩᱰ ᱠᱟᱱ ᱠᱷᱟᱥ ᱠᱟᱜᱚᱡ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱨᱮ ᱥᱩᱱᱩᱢ ᱟᱨ ᱡᱟᱯᱩᱰ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱮᱱᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱭᱟᱜ ᱚᱴ ᱡᱟᱦᱟᱱ ᱠᱚ ᱛᱮ ᱦᱟᱸᱰᱤ ᱮᱢ ᱟᱠᱟᱱᱟ ᱚᱱᱟ ᱦᱚᱸ ᱡᱩᱫ ᱧᱮᱞ ᱢᱮᱥᱟ, 70 mm ᱡᱟᱦᱟᱱ, 70 mm ᱚᱠᱛᱚ ᱟᱨ 260 mm ᱮᱰᱟᱜᱟ ᱠᱟᱱᱟ ᱾ ᱨᱩᱯ ᱢᱩᱞ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱯᱨᱚᱴᱚᱴᱟᱭᱤᱯ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱱᱤᱛᱚᱜ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱱᱤᱢᱟᱞᱤᱥᱴ ᱥᱴᱟᱭᱤᱞ ᱛᱮ ᱦᱟᱴᱤᱧ ᱠᱟᱱᱟ ᱾ ᱦᱟᱴᱤᱧ ᱠᱟᱱ ᱠᱟᱜᱚᱡ ᱠᱚ ᱵᱮᱠᱟᱨ ᱠᱚ ᱠᱚᱢ ᱠᱟᱛᱮ ᱮᱰᱬᱮ ᱦᱚᱲ ᱛᱟᱹᱦᱮᱱ ᱢᱟᱱᱠᱷᱤ ᱠᱚᱨᱮ ᱡᱚᱛᱚ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Lidu Sorghum Baijiu ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lidu Sorghum Baijiu ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The packaging size is 70mm in length, 70mm in width and 260mm.
- ᱴᱮᱜ ᱠᱚ
- Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018
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