Hong Kong Trade Development Council ᱨᱮᱱᱟᱜ Tomorrow Lab ᱜᱷᱟᱨᱚᱸᱡᱽ ᱡᱟᱭᱜᱟ ᱛᱮᱭᱟᱨ

Hong Kong Trade Development Council ᱨᱮᱱᱟᱜ Tomorrow Lab ᱜᱷᱟᱨᱚᱸᱡᱽ ᱡᱟᱭᱜᱟ ᱛᱮᱭᱟᱨ ᱫᱚ ᱩᱛᱥᱟᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱨᱩᱯᱟᱩᱛᱥᱟᱵ· 2020

Tomorrow Lab ᱜᱷᱟᱨᱚᱸᱡᱽ ᱡᱟᱭᱜᱟ ᱛᱮᱭᱟᱨ

Hong Kong Trade Development Council ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Hong Kong Trade Development Council

ᱩᱛᱥᱟᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

47,586

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#89982 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Tomorrow Lab ᱜᱷᱟᱨᱚᱸᱡᱽ ᱡᱟᱭᱜᱟ ᱛᱮᱭᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Tomorrow Lab ᱫᱚ Centrestage ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫᱴᱟᱝ ᱜᱷᱟᱨᱚᱸᱡᱽ ᱡᱟᱭᱜᱟ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱦᱚᱝ ᱠᱚᱸᱜ ᱠᱚᱱᱣᱮᱱᱥᱚᱱ ᱟᱨ ᱮᱠᱡᱤᱵᱤᱥᱚᱱ ᱥᱮᱱᱴᱟᱨ ᱨᱮ ᱯᱩᱱ ᱢᱟ�hor ᱞᱟᱹᱜᱤᱫ ᱛᱟᱦᱮᱸ ᱟᱠᱟᱱ ᱢᱤᱫᱴᱟᱝ ᱯᱮᱥᱚᱱ ᱜᱷᱟᱨᱚᱸᱡᱽ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱛᱮᱭᱟᱨ ᱫᱚ ᱯᱮᱭᱟ ᱠᱚᱢᱭᱩᱱᱟᱞ ᱡᱟᱭᱜᱟ ᱠᱚ ᱛᱟᱦᱮᱸ ᱟᱠᱟᱫᱟ: ᱵᱚᱞᱚ ᱠᱚᱱᱠᱚᱨᱥ, ᱢᱟᱴᱷᱟ ᱫᱮᱠᱷᱟᱣ ᱟᱨ ᱮᱠᱡᱤᱵᱤᱥᱚᱱ ᱦᱚᱞ ᱵᱷᱤᱛᱟᱨ ᱨᱮᱭᱟᱜ ᱠᱮᱴᱣᱟᱠ ᱟᱨᱤᱱᱟ᱾ ᱡᱚᱛᱚ ᱡᱟᱭᱜᱟ ᱨᱮ ᱢᱤᱫ ᱟᱜᱟᱢᱤ ᱡᱩᱜ ᱨᱮᱭᱟᱜ ᱤᱱᱰᱟᱥᱴᱨᱤᱭᱟᱞ ᱞᱮᱵᱚᱨᱮᱴᱚᱨᱤ ᱛᱷᱤᱢ ᱮᱢ ᱟᱠᱟᱱᱟ᱾ ᱚᱰᱚᱠ ᱠᱟᱱ ᱨᱚᱵᱚᱴᱤᱠ ᱛᱤ ᱟᱨ ᱠᱚᱱᱣᱮᱭᱚᱨ ᱵᱮᱞᱴ ᱥᱚᱠᱮᱥ ᱫᱚ ᱯᱮᱥᱚᱱ ᱵᱨᱟᱸᱰ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟ᱾ ᱱᱚᱶᱟ ᱛᱮᱭᱟᱨ ᱠᱚ ᱫᱚ ᱡᱟᱭᱜᱟ ᱠᱷᱚᱱ ᱵᱟᱦᱨᱮ ᱯᱨᱤᱯᱷᱮᱵᱨᱤᱠᱮᱴ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱯᱮᱭᱟ ᱢᱟᱦᱟᱸ ᱨᱮ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ᱾ ᱢᱮᱴᱟᱞ ᱦᱚᱞᱚ ᱥᱮᱠᱥᱚᱱ ᱫᱚ ᱜᱷᱟᱨᱚᱸᱡᱽ ᱛᱟᱭᱚᱢ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱠᱟᱨᱯᱮᱴ ᱠᱚ ᱫᱚ ᱵᱟᱭᱚᱰᱤᱜᱨᱮᱰᱮᱵᱚᱞ ᱛᱟᱦᱮᱸᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Tomorrow Lab ᱜᱷᱟᱨᱚᱸᱡᱽ ᱡᱟᱭᱜᱟ ᱛᱮᱭᱟᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tomorrow Lab ᱜᱷᱟᱨᱚᱸᱡᱽ ᱡᱟᱭᱜᱟ ᱛᱮᱭᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
ᱴᱮᱜ ᱠᱚ: Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
ᱜᱚᱵᱮᱥᱚᱱᱟ: The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
ᱯᱨᱮᱨᱚᱱᱟ: The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.