Wen Liu and Xianwen Wu ᱨᱮᱱᱟᱜ Yingjiagong Baijiu ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱬᱩ ᱡᱟᱦᱟᱡ ᱯᱮᱴᱤ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Yingjiagong Baijiu ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱬᱩ ᱡᱟᱦᱟᱡ ᱯᱮᱴᱤ
Wen Liu and Xianwen Wu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Anhui Yingjiagong Jiu Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#89960 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Yingjiagong Baijiu ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱬᱩ ᱡᱟᱦᱟᱡ ᱯᱮᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
Yingjiagong Baijiu ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱚᱯᱚᱨᱚ ᱨᱟᱹᱱᱩ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱴᱤ ᱠᱟᱹᱢᱤ ᱢᱮᱱᱟᱜᱼᱟ ᱾ Dabie ᱵᱩᱨᱩ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱢᱩᱬᱩᱛ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱮᱱᱟ ᱾ ᱯᱩᱨᱟᱹᱱ ᱪᱤᱱ ᱥᱭᱟᱦᱤ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱛᱮᱱᱟ ᱪᱤᱛᱟᱹᱨ ᱢᱮᱥᱟᱠᱟᱛᱮ ᱵᱩᱨᱩ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱾ ᱢᱟᱨᱟᱝ ᱡᱟᱭᱜᱟ ᱨᱮ ᱯᱩᱸᱰ ᱚᱡᱚ ᱵᱮᱵᱷᱟᱨ ᱮᱱᱟ, ᱟᱨ ᱦᱟᱨᱭᱟᱨ ᱫᱚ ᱢᱩᱬᱩᱛ ᱨᱚᱝ ᱠᱟᱱᱟ ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱵᱟᱠᱥᱟ ᱫᱚ ᱯᱞᱟᱥᱴᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱮᱢᱚᱱ ᱠᱷᱚᱨᱚᱪ ᱠᱚᱢ ᱦᱩᱭᱩᱜ ᱟᱨ ᱫᱚᱦᱚᱠᱟᱛᱮ ᱫᱚᱦᱚ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱵᱚᱛᱚᱞ ᱟᱨ ᱠᱟᱯ ᱫᱚ ᱥᱮᱨᱟᱢᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱥᱯᱨᱮ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱠᱥᱟ ᱨᱮᱭᱟᱜ ᱡᱷᱟᱸᱞ ᱫᱚ 136 ᱢᱤᱢᱤ, ᱚᱥᱟᱨ 116 ᱢᱤᱢᱤ ᱟᱨ ᱩᱥᱩᱞ 290 ᱢᱤᱢᱤ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱨᱟᱹᱱᱩ ᱛᱮᱭᱟᱨᱚᱜ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱛᱮ ᱡᱤᱭᱚᱱᱟᱜ ᱯᱟᱨᱠᱚᱢ ᱡᱟᱭᱜᱟ ᱩᱫᱩᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Yingjiagong Baijiu ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱬᱩ ᱡᱟᱦᱟᱡ ᱯᱮᱴᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Yingjiagong Baijiu ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱬᱩ ᱡᱟᱦᱟᱡ ᱯᱮᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
- ᱴᱮᱜ ᱠᱚ
- Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019
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