Antonio Cuenca ᱨᱮᱱᱟᱜ Yo,verde Jaitun Senum ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Yo,verde Jaitun Senum
Antonio Cuenca ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Yo, Verde
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#91926 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Yo,verde Jaitun Senum ᱵᱟᱵᱚᱛ ᱛᱮ
Noa design klasik syrup jar khon inspire akan, synthesis exercise leka kan. Ńutum product-ren cihna kan, jaha bhitar-ren hasoạ rong tel-ko justify emeda. Akan ńao-re, logo pharmaceutical cross khon teyar akan-a ar pixelated monạ-leka rupa akan. Sobor ar kala-baạnu design menkhan health ar oka-ren content sathe jora-akan sandesh babohar eda.
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Yo,verde Jaitun Senum ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Yo,verde Jaitun Senum ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
- ᱴᱮᱜ ᱠᱚ
- packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Glass. This bottle is painted in white, and printed in two colours.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
- ᱯᱨᱮᱨᱚᱱᱟ
- Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.
Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in November 2016 and finished in February 2017 in Úbeda.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Fotógrafo: Balta fotografo
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