ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Adao Liu ᱨᱮᱱᱟᱜ Route Route

Adao Liu ᱨᱮᱱᱟᱜ Route Route ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2020

Route Route

Adao Liu ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Personal Project

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#97908 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Route Route ᱵᱟᱵᱚᱛ ᱛᱮ

ᱨᱩᱴ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱯᱚᱥᱴᱚᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱮᱴᱚᱠᱼᱟᱜ ᱴᱟᱭᱯᱳᱜᱨᱟᱯᱷᱤ ᱯᱨᱚᱡᱮᱠᱴ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱥᱚᱦᱚᱛᱮᱜ ᱟᱠᱥᱚᱨ ᱨᱩᱯ ᱨᱮᱠᱚᱨᱰ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱥᱚᱦᱚᱨ ᱨᱮ ᱢᱟᱲᱟᱝ ᱵᱤᱨᱚᱡ ᱨᱤᱥᱚᱨᱪ ᱠᱟᱢᱤ ᱠᱚ ᱦᱩᱭ ᱮᱱᱟ ᱾ ᱢᱤᱫ ᱵᱮᱱ ᱨᱮ ᱧᱟᱢ ᱟᱠᱟᱱ ᱢᱤᱫ ᱥᱩᱵᱷᱟᱨ ᱦᱟᱛ-ᱨᱮ ᱚᱲᱟᱜ ᱟᱠᱥᱚᱨ ᱥᱠᱨᱤᱯᱴ ᱮᱢ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱠᱚ ᱡᱳᱦᱟᱨ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱪᱷᱟᱭ ᱮᱱᱟ ᱾ ᱪᱤᱠᱱᱟ ᱚᱴᱚ ᱪᱷᱟᱴᱴᱟᱱ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱟᱨᱠᱟᱨ ᱠᱚ ᱫᱟᱨᱟᱭ ᱟᱠᱟᱱ ᱫᱩᱭ ᱫᱟᱜ ᱨᱮᱠᱷᱟ ᱯᱚᱥᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱫᱮᱠᱷᱟᱣ ᱵᱷᱟᱥᱟ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱾ Route ᱧᱩᱛᱩᱢ ᱟᱨ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱ ᱪᱤᱠᱱᱟ ᱮᱴᱚᱜ ᱛᱮ ᱪᱮᱛᱟᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱪᱚᱞᱟᱣ ᱠᱟᱛᱮ ᱢᱤᱫ ᱜᱟᱰᱤ ᱠᱷᱚᱱ ᱩᱰᱩᱠ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱮᱴᱚᱜ ᱛᱮᱭᱟ ᱫᱩᱭ ᱫᱟᱜ ᱨᱮᱠᱷᱟ ᱠᱚ ᱵᱟᱵᱚᱛ ᱢᱤᱫᱟᱹᱭ, ᱡᱟᱦᱟᱸ ᱪᱟᱠᱟ ᱠᱚᱣᱟᱜ ᱮᱦᱚᱵ ᱟᱠᱟᱱ ᱫᱟᱜ ᱥᱩᱰᱩᱲ ᱠᱚ ᱛᱟᱹᱦᱮᱸᱱ ᱢᱮ ᱭᱟᱫᱮ ᱫᱚᱦᱚ ᱮᱫᱟᱭ ᱾ ᱢᱩᱪᱟᱹᱫ ᱯᱚᱥᱴᱚᱨ ᱮᱠᱮᱴ ᱟᱨ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱚᱱᱟ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱛᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Route Route ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Route Route ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
ᱯᱨᱮᱨᱚᱱᱟ
The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ

ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ