Jeffrey Zee ᱨᱮᱱᱟᱜ Youngor Fashion Concept Store ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱨᱤᱴᱮᱞ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2020
Youngor Fashion Concept Store ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱨᱤᱴᱮᱞ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
Jeffrey Zee ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: JFR Studio
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#98014 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Youngor Fashion Concept Store ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱨᱤᱴᱮᱞ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱭᱩᱝᱜᱚᱨ ᱯᱷᱮᱥᱚᱱ ᱠᱚᱱᱥᱮᱯᱴ ᱥᱴᱚᱨ ᱫᱚ 5000 ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱢᱤᱫ ᱨᱤᱴᱮᱞ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱢᱩᱞ ᱚᱲᱟᱜ ᱫᱚ ᱠᱟᱸᱪ ᱟᱨ ᱯᱷᱮᱥᱟᱰ ᱥᱟᱶ ᱟᱛᱷᱮᱸ ᱜᱚᱞᱟᱠᱟᱨ ᱠᱟᱱᱟ ᱾ ᱵᱷᱤᱛᱨᱤ ᱫᱚ ᱯᱩᱨᱟᱹ ᱚᱪᱚᱜ ᱠᱮᱫ ᱠᱷᱟᱱ ᱴᱷᱤᱠ ᱛᱟᱞᱟ ᱨᱮ ᱪᱷᱟᱛᱟ ᱞᱮᱠᱟ ᱠᱚᱨ ᱴᱩᱵ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱪᱷᱟᱛᱟ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱨᱮ ᱮᱴᱠᱮᱴᱚᱬᱮ ᱜᱟᱲ ᱦᱩᱭ ᱛᱮ ᱛᱮᱡᱚ ᱨᱩᱣᱟᱹᱜ ᱵᱚᱞᱚ ᱨᱮ ᱦᱚᱲᱚᱜᱼᱟ ᱟᱨ ᱟᱞᱜᱟ ᱪᱟᱸᱫᱚ ᱟᱨ ᱩᱢᱩᱞ ᱨᱮᱭᱟᱜ ᱮᱴᱮᱫ ᱛᱮᱭᱟᱨ ᱠᱚᱨᱟᱜᱼᱟ ᱾ ᱠᱚᱨ ᱴᱩᱵ ᱨᱮ ᱢᱤᱫ ᱮᱞᱤᱵᱷᱮᱴᱚᱨ ᱢᱮᱱᱟᱜ ᱟᱨ ᱡᱚᱛᱚ ᱛᱚᱞᱟ ᱠᱚ ᱡᱩᱲᱟᱣᱮᱫᱟ ᱾ ᱵᱚᱞᱚ ᱢᱩᱦᱟᱸ ᱨᱮ ᱟᱭᱟᱛ ᱪᱟᱠᱞᱟ ᱚᱲᱚᱠ ᱠᱚ ᱫᱚ ᱡᱤᱱᱤᱥ ᱩᱫᱩᱜ ᱟᱨ ᱫᱩᱨᱩᱵ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱹᱢᱤ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱢᱮᱴᱟᱞ ᱡᱟᱞ, ᱛᱟᱸᱴ ᱟᱠᱟᱱ ᱢᱟᱹᱛ ᱟᱨ ᱴᱮᱨᱟᱡᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Youngor Fashion Concept Store ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱨᱤᱴᱮᱞ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Youngor Fashion Concept Store ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱨᱤᱴᱮᱞ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
- ᱴᱮᱜ ᱠᱚ
- Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
- ᱯᱨᱮᱨᱚᱱᱟ
- The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in February 2018 in Torino and finished in August 2019 in Rimini.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Jeffrey Zee, 2019.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Jeffrey Zee
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.
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