ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
7654321 Studio ᱨᱮᱱᱟᱜ DouChaSai ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ

7654321 Studio ᱨᱮᱱᱟᱜ DouChaSai ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020

DouChaSai ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ

7654321 Studio ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: 7654321 Studio

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

12,322

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#98146 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

DouChaSai ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱰᱚᱩᱪᱟᱥᱟᱭ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱒᱐᱑᱘ ᱨᱮᱭᱟᱜ ᱣᱩᱭᱤ ᱯᱟᱦᱟᱲ ᱨᱮ ᱦᱩᱭ ᱠᱟᱱ ᱞᱚᱠ ᱪᱟ ᱯᱨᱚᱛᱤᱡᱳᱜᱤᱛᱟ ᱨᱮ ᱢᱟᱱᱟᱛ ᱠᱚᱣᱟᱜ ᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ । ᱵᱚᱠᱚᱥ ᱟᱭ ᱢᱟᱯ ᱠᱟᱱᱟ ᱑᱖᱐ x ᱔᱐ x ᱒᱔᱕ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ, ᱟᱨ ᱟᱭ ᱥᱮᱪᱮᱰ ᱮᱢ ᱠᱟᱱᱟ ᱠᱷᱟᱥ ᱠᱟᱜᱚᱡ ᱠᱷᱚᱱ, ᱥᱠᱨᱤᱱ ᱥᱯᱚᱴ ᱠᱟᱞᱚᱨ ᱯᱨᱤᱱᱴᱤᱝ, ᱵᱨᱚᱱᱡᱤᱝ ᱟᱨ ᱴᱨᱟᱱᱥᱯᱷᱟᱨ ᱢᱮᱴᱟᱞ ᱥᱴᱤᱠᱟᱨ ᱟᱠᱟᱸ ᱠᱟᱛᱮ ᱠᱚᱢᱯᱞᱤᱴ ᱟᱠᱟᱱᱟ । ᱪᱟᱭᱤᱱᱤᱡ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱟᱭ ᱪᱮᱛᱟᱱ ᱨᱮ ᱨᱟᱠᱟᱵ ᱠᱟᱱᱟ, ᱟᱨ ᱪᱟ ᱯᱨᱚᱛᱤᱡᱳᱜᱤᱛᱟ ᱨᱮᱭᱟᱜ ᱟᱨᱛᱷ ᱟᱨ ᱠᱟᱴᱷᱟᱢᱚ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ । ᱥᱴᱨᱳᱠ ᱠᱚ ᱵᱟᱛᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱴᱮᱱᱥᱚᱱ ᱥᱟᱶᱮᱛᱮ ᱟᱲᱟᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱚᱱᱟ ᱚᱲᱟᱜ ᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱢᱤᱫᱴᱟᱸᱭ ᱞᱮᱠᱟᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ । ᱵᱚᱠᱚᱥ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱪᱟ ᱵᱚᱠᱚᱥ ᱟᱨ ᱢᱤᱫ ᱠᱚᱞᱮᱠᱥᱚᱱ ᱥᱟᱨᱴᱤᱯᱷᱤᱠᱮᱴ ᱢᱮᱱᱟᱜᱼᱟ ।

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

DouChaSai ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ DouChaSai ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
160*40*245mm
ᱴᱮᱜ ᱠᱚ
Tea, Tea Competition
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Special paper, screen spot color printing, bronzing, transfer metal stickers
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
ᱯᱨᱮᱨᱚᱱᱟ
According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Designer:Bosom
Photography:Hello小方

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ