Pierre Delebois - forceMAJEURE Design ᱨᱮᱱᱟᱜ Buchanan's Red Seal ᱣᱷᱤᱥᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Buchanan's Red Seal ᱣᱷᱤᱥᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
Pierre Delebois - forceMAJEURE Design ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Diageo
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#99305 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Buchanan's Red Seal ᱣᱷᱤᱥᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱩᱪᱟᱱᱟᱱᱥ ᱨᱮᱰ ᱥᱤᱞ ᱫᱚ ᱢᱤᱫ ᱵᱞᱮᱱᱰᱮᱰ ᱣᱷᱤᱥᱠᱤ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱢᱤᱫ ᱱᱟᱶᱟ ᱵᱚᱛᱚᱞ ᱛᱮᱭᱟᱨ, ᱞᱮᱵᱮᱞ ᱟᱨ ᱢᱤᱫ ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱚᱥ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮ ᱞᱚᱥᱚᱫ ᱠᱩᱨᱣᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦ�ᱟᱸ ᱫᱚ ᱥᱟᱢᱟᱝ ᱥᱮᱫ ᱨᱮᱭᱟᱜ ᱛᱟᱞᱟ ᱨᱮ ᱫᱚᱦᱚ ᱠᱟᱱ ᱟᱨᱟᱜ ᱥᱤᱞ ᱠᱚ ᱯᱷᱨᱮᱢ ᱮᱭᱟ᱾ ᱵᱩᱪᱟᱱᱟᱱᱥ ᱨᱮᱭᱟᱜ ᱠᱨᱮᱥᱴ ᱫᱚ ᱠᱟᱺᱪ ᱨᱮᱭᱟᱜ ᱛᱟᱭᱚᱢ ᱥᱮᱫ ᱨᱮ ᱮᱢᱵᱚᱥ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱠᱨᱮᱥᱴ ᱫᱚ ᱥᱟᱢᱟᱝ ᱦᱚᱛᱮᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱥᱤᱞ ᱥᱟᱶᱛᱮ ᱢᱤᱫ ᱮᱢᱵᱚᱥ ᱥᱩᱦᱤ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱮᱢᱵᱚᱨ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱠᱟᱺᱪ ᱫᱚ ᱞᱟᱛᱟᱨ ᱥᱮᱫ ᱨᱮ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱨᱚᱝ ᱛᱮ ᱵᱚᱫᱚᱞᱚᱜᱼᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱜᱚᱴᱟ ᱨᱮᱸᱡᱽ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱩᱯᱨᱩᱢ ᱠᱟᱱᱟ᱾ ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱚᱥ ᱫᱚ ᱯᱩᱛᱷᱤ ᱞᱮᱠᱟ ᱡᱷᱤᱡᱚᱜᱼᱟ ᱟᱨ ᱵᱚᱛᱚᱞ ᱩᱫᱩᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Buchanan's Red Seal ᱣᱷᱤᱥᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Buchanan's Red Seal ᱣᱷᱤᱥᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - ᱴᱮᱜ ᱠᱚ
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- ᱯᱨᱮᱨᱚᱱᱟ
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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