Ai Academy Blagovna identiteta – avtor Emanuele Grittini

Delo Ai Academy Blagovna identiteta avtorja Emanuele Grittini je izjemno cenjeni dobitnik prestižne nagrade 2020 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2020

Ai Academy Blagovna identiteta

avtor/ica: Emanuele Grittini

Naročnik: Ai Academy

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #100933

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Ai Academy Blagovna identiteta

Ai Academy je blagovna identiteta, ustvarjena za podjetje, ki deluje na področju umetne inteligence. Logotip temelji na pisavah s stalno širino znakov, ki se pogosto uporabljajo v programerskih okoljih. Ozadja prevajajo multidisciplinarno naravo umetne inteligence v abstraktne podobe, brez neposrednega sklicevanja na tehnologijo. Ustvarjena so bila z eksperimentalnimi tehnikami mešanja barv z uporabo barv na vodni osnovi, nato fotografirana in obdelana v postprodukciji. Kontrast med logotipom in ozadji ohranja jasno vidnost logotipa. Izrazite barve pripomorejo k prepoznavnosti na dogodkih in v gradivih za družbena omrežja.

Priznanje

O nagradi Železna nagrada A' Design Award

Ai Academy Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Ai Academy Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Ai Academy Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimenzije in embalaža: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Oznake: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Proizvodna tehnologija: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Oblikovalski izziv: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Raziskave: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiracija: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Trajanje projekta: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Potek delovanja: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.