Debes Intervenir Varnostni plakat – avtor Eduardo Walles

Delo Debes Intervenir Varnostni plakat avtorja Eduardo Walles je izjemno cenjeni dobitnik prestižne nagrade 2020 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2020

Debes Intervenir Varnostni plakat

avtor/ica: Eduardo Walles

Naročnik: tApp

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #101449

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Dizajn

O dizajnu Debes Intervenir Varnostni plakat

Debes Intervenir je kampanja varnostnih plakatov za delovno mesto, ustvarjena za industrijski obrat. Plakati prikazujejo pravilno in nepravilno uporabo orodij in naprav. Vsak prizor se osredotoča na trenutek tik pred nesrečo. Uporabljen je stripovski slog, ki ustvarja prijazno in jasno povezavo z delavci. Ilustriran lik vodi zaposlene skozi vsako sporočilo. Grafike so bile narisane z orodji za vektorsko ilustracijo, da bi ohranili organsko in sproščeno linijo, nato pa pobarvane in sestavljene s programsko opremo za urejanje slik. Vsak plakat je natisnjen na stiren in meri 900 krat 600 milimetrov.

Priznanje

O nagradi Železna nagrada A' Design Award

Debes Intervenir Varnostni plakat je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Debes Intervenir Varnostni plakat se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Debes Intervenir Varnostni plakat zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Dimenzije in embalaža: Styrene 900 mm X 600 mm. Depth. 50
Oznake: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Proizvodna tehnologija: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Oblikovalski izziv: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Raziskave: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspiracija: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Trajanje projekta: The project started in September 2016 and finished in November 2016 in CDMX.
Potek delovanja: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patenti: None, everything was created form scratch.
Člani ekipe: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Zasluge za slike: None, everything was created form scratch.