Huade Mestna Vizualna Identiteta – avtor Fu Yong

Delo Huade Mestna Vizualna Identiteta avtorja Fu Yong je izjemno cenjeni dobitnik prestižne nagrade 2020 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2020

Huade Mestna Vizualna Identiteta

avtor/ica: Fu Yong

Naročnik: Huade

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #102148

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Huade Mestna Vizualna Identiteta

Huade je bil nekoč pomembna vojaška baza za obrambo kitajskih severnih meja. Zapuščeni vojaški objekti lahko razvijejo vojaške izkušnje in turizem ter spodbudijo gospodarski razvoj mest. Dizajn se zgleduje po gumbu, simboli pavze in zagona v gumbu pomenijo, da prekinejo zasedeno delo in začnejo pot Huade. Kombinacija pavze in začetnega simbola ter pentagrama je angleška Abb. HD Huade. Petkraka zvezda je del vojaške zastave in epauleta. Huade se bo vedno spominjal in se poklonil junakom, ki so branili državo med vojno.

Priznanje

O nagradi Železna nagrada A' Design Award

Huade Mestna Vizualna Identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Huade Mestna Vizualna Identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Huade Mestna Vizualna Identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimenzije in embalaža: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Oznake: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Proizvodna tehnologija: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Oblikovalski izziv: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Raziskave: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiracija: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Trajanje projekta: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Potek delovanja: The logo can be presented on a white background or can be used against a red background to form a unified visual style.