Cut and Paste Blagovna Znamka – avtor Lisa Winstanley

Delo Cut and Paste Blagovna Znamka avtorja Lisa Winstanley je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ZlataGrafika· 2021

Cut and Paste Blagovna Znamka

avtor/ica: Lisa Winstanley

Naročnik: Lisa Winstanley

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Grafika

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Barve

Dizajn

O dizajnu Cut and Paste Blagovna Znamka

Ta komplet orodij za projekt, Izreži in prilepi: Preprečevanje vizualnega plagiatorstva, obravnava temo, ki lahko vpliva na vsakogar v oblikovalski industriji, vendar je vizualni plagiat tema, o kateri se redko razpravlja. To je lahko posledica dvoumnosti med jemanjem sklicevanja iz slike in kopiranjem iz nje. Zato ta projekt predlaga ozaveščanje o sivih območjih, ki obkrožajo vizualni plagiat, in to umestiti v ospredje pogovorov o ustvarjalnosti.

Priznanje

O nagradi Zlata nagrada A' Design Award

Cut and Paste Blagovna Znamka je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Cut and Paste Blagovna Znamka se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Cut and Paste Blagovna Znamka ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Dimenzije in embalaža: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Oznake: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Proizvodna tehnologija: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Oblikovalski izziv: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Raziskave: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspiracija: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Trajanje projekta: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Potek delovanja: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patenti: Copyrights belong to Lisa Winstanley, 2020
Člani ekipe: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Zasluge za slike: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng