Harlem Advocacy Serija plakatov – avtor Jiaqi Song

Delo Harlem Advocacy Serija plakatov avtorja Jiaqi Song je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2021

Harlem Advocacy Serija plakatov

avtor/ica: Jiaqi Song

Naročnik: Bandujo Advertising Design

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

11,498

Potrjeni dobitnik nagrade

Preverite status nagrade za #107915

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Harlem Advocacy Serija plakatov

Harlem Advocacy je serija plakatov za oglaševalsko kampanjo, ustvarjena za program zagovorništva javnega zdravja s sedežem v Harlemu v New Yorku. Plakati združujejo blagovno znamko z ilustriranimi ikonami, pri čemer vsaka ikona predstavlja eno storitev, kot so zdravstvena, socialna, izobraževalna ali pomoč pri zaposlitvi. En glavni plakat prikazuje vse ikone skupaj. Za javno distribucijo je serija razdeljena na posamezne plakate, od katerih vsak prikazuje eno ikono v veliki velikosti. Na vizualni slog vpliva pop art, tako da lahko lokalni prebivalci storitve hitro prepoznajo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Harlem Advocacy Serija plakatov je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Harlem Advocacy Serija plakatov se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Harlem Advocacy Serija plakatov sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimenzije in embalaža: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Oznake: graphic design, poster, illustrations, social service, poster design
Proizvodna tehnologija: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Oblikovalski izziv: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Raziskave: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiracija: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Trajanje projekta: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Potek delovanja: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.