X-Hale Oblikovanje kampanje – avtor Yiwen Tu

Delo X-Hale Oblikovanje kampanje avtorja Yiwen Tu je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2021

X-Hale Oblikovanje kampanje

avtor/ica: Yiwen Tu

Naročnik: The International Society for Performing and Visual Arts

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

10,199

Potrjeni dobitnik nagrade

Preverite status nagrade za #109267

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu X-Hale Oblikovanje kampanje

X-Hale je oblikovanje kampanje, ustvarjeno za virtualno umetniško razstavo. Kampanja vključuje logotip, plakate, pasico, napovednik in grafične elemente za neposredno predvajanje. Glavni vizualni element je 2,5D tipografska struktura. Barve z mavričnim leskom nakazujejo lahkotnost, tok in skrivnostnost. Številni elementi, kot so kvadratni plakati in kartice s citati, so animirani z umirjenim, dihajočim gibanjem. Gradiva so pripravljena za spletno stran in družbena omrežja v več formatih. Kampanja podpira spletne pogovore med umetniki in občinstvom med pandemijo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

X-Hale Oblikovanje kampanje je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od X-Hale Oblikovanje kampanje se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. X-Hale Oblikovanje kampanje sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimenzije in embalaža: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Oznake: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Proizvodna tehnologija: 2.5D typography, Iridescent, photoshop, c4d
Oblikovalski izziv: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Raziskave: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiracija: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Trajanje projekta: This is an ongoing project starting in July 2020 in New York and Beijing
Potek delovanja: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Člani ekipe: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Zasluge za slike: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu