Chez Vous Primarna funkcija: Vizualna identiteta blagovne znamke – avtor Ruis Vargas

Delo Chez Vous Primarna funkcija: Vizualna identiteta blagovne znamke avtorja Ruis Vargas je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2021

Chez Vous Primarna funkcija: Vizualna identiteta blagovne znamke

avtor/ica: Ruis Vargas

Naročnik: Laika

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #120238

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Dizajn

O dizajnu Chez Vous Primarna funkcija: Vizualna identiteta blagovne znamke

Chez Vous je vizualna identiteta, ustvarjena za belgijsko restavracijo v Sao Paulu v Braziliji. Identiteta na novo interpretira belgijske ikone, kot so Magritte, Manneken Pis, dež in tradicionalni ocvrti krompirček, skozi preprost ilustrativni slog. Kratka besedila vključujejo različice belgijskih narečij in dodajajo občutek humorja grafičnim kompozicijam. Identiteta je uporabljena na jedilnikih, plakatih, panojih, embalaži in majicah, kar restavraciji daje vizualno enotnost. Jedilniki in plakati so tiskani v ofset tehniki z barvami CMYK, medtem ko so majice tiskane digitalno.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Chez Vous Primarna funkcija: Vizualna identiteta blagovne znamke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Chez Vous Primarna funkcija: Vizualna identiteta blagovne znamke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Chez Vous Primarna funkcija: Vizualna identiteta blagovne znamke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Dimenzije in embalaža: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Oznake: Branding, Logotype, Package, label, illustration
Proizvodna tehnologija: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Oblikovalski izziv: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Raziskave: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Inspiracija: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Trajanje projekta: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Potek delovanja: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Patenti: Laika
Člani ekipe: Ruis Vargas, Creative Director and Illustrator.
Zasluge za slike: Ricardo Bassetti and Elias Gomes