Quix Primary Function: Znamčna identiteta – avtor Anja Zambelli Colak

Delo Quix Primary Function: Znamčna identiteta avtorja Anja Zambelli Colak je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2021

Quix Primary Function: Znamčna identiteta

avtor/ica: Anja Zambelli Colak

Naročnik: Zambelli Brand Design

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #120357

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Barve

Dizajn

O dizajnu Quix Primary Function: Znamčna identiteta

Book Text: Quix je znamčna identiteta za samopostrežne prodajne avtomate, ki ponujajo tople in hladne napitke ter prigrizke. Identiteta uporablja barve, teksture in oblike, prevzete iz italijanske kulture, in se poklanja zlati dobi italijanskega oblikovanja. Rahlo vintage pridih spominja na leta Dolce Vite in prikliče italijansko kulturo kave. Skodelice za kavo in plakati so natisnjeni v barvah CMYK z offsetno tehnologijo, medtem ko so prodajni avtomati opremljeni s tiskanimi folijami. Oblikovanje spremeni hiter odmor za kavo v mirno vizualno doživetje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Quix Primary Function: Znamčna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Quix Primary Function: Znamčna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Quix Primary Function: Znamčna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Dimenzije in embalaža: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Oznake: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Proizvodna tehnologija: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Oblikovalski izziv: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Raziskave: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inspiracija: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Trajanje projekta: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Potek delovanja: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.