Fck 2020 Koledar – avtor Lateral Creative Hub

Delo Fck 2020 Koledar avtorja Lateral Creative Hub je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ZlataGrafika· 2021

Fck 2020 Koledar

avtor/ica: Lateral Creative Hub

Naročnik: Lateral Creative Hub

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Grafika

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Barve

Dizajn

O dizajnu Fck 2020 Koledar

Fck 2020 je namizni koledar za leto 2021. Koledar je izdelan kot leporelo, dolg list, zložen v dvanajst plošč. Lahko ga hranimo plosko in listamo kot knjigo ali pa ga postavimo na mizo v obliki kroga ali drugih oblik. Vsak mesec nosi kratko željo za novo leto, izraženo skozi večbarvno modernistično grafiko in minimalistične ilustracije. Namen je obrniti list težkega leta s humorjem in domišljijo. Tisk je digitalen na 240-gramskem belem papirju. Zložena velikost je 169 krat 240 milimetrov.

Priznanje

O nagradi Zlata nagrada A' Design Award

Fck 2020 Koledar je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Fck 2020 Koledar se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Fck 2020 Koledar ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
Dimenzije in embalaža: Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm
Oznake: lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
Proizvodna tehnologija: Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo
Oblikovalski izziv: We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
Raziskave: We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
Inspiracija: 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
Trajanje projekta: The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
Potek delovanja: It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
Člani ekipe: Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK