Delo He He Logotip avtorja Chao Yang, Jianhua Dong and Sy Xiang je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.
BronastaGrafika· 2021
He He Logotip
avtor/ica: Chao Yang, Jianhua Dong and Sy Xiang
Naročnik: Zhejiang taijiuxian Agricultural Development Co., Ltd
Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika
Potrjeni dobitnik nagrade
Preverite status nagrade za #121319Dizajn
O dizajnu He He Logotip
He He je blagovna znamka logotipa, ustvarjena za umetniško znamko kmetijskih izdelkov. Zasnova združuje kitajski znak he z zahodnim simbolom ampersand, saj oba simbola izražata idejo zlitja. Oba znaka sta združena v en sam znak, ki je prepoznaven tako v vzhodnem kot zahodnem kontekstu. Grafična ustvarjalnost je uporabljena za zapolnitev znamke in njenih pomožnih grafik s kulturnimi in umetniškimi elementi iz Kitajske in Evrope. Logotip nima fiksne velikosti in se lahko neposredno uporablja na embalaži ter zunanjih oglaševalskih materialih.
Priznanje
O nagradi Bronasta nagrada A' Design Award
He He Logotip je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od He He Logotip se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. He He Logotip sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
V ozadju dizajna
Komplet za medije
Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.
- Edinstvene lastnosti
- Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
- Dimenzije in embalaža
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Oznake
- Brand image design, logo design, Chinese culture, western culture, integration
- Proizvodna tehnologija
- The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
- Oblikovalski izziv
- The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
- Raziskave
- The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.
This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style. - Inspiracija
- The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
- Trajanje projekta
- The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
- Potek delovanja
- These visual graphic design can be directly used in packaging and outdoor publicity.
- Člani ekipe
- Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang - Zasluge za slike
- Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong
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