Scentwalk Primarna funkcija: Celostna grafična podoba – avtor Chao Yang, Yiyang Li and Yilin Wang

Delo Scentwalk Primarna funkcija: Celostna grafična podoba avtorja Chao Yang, Yiyang Li and Yilin Wang je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2022

Scentwalk Primarna funkcija: Celostna grafična podoba

avtor/ica: Chao Yang, Yiyang Li and Yilin Wang

Naročnik: Communication University of Zhejiang

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

40,013

Potrjeni dobitnik nagrade

Preverite status nagrade za #126459

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Scentwalk Primarna funkcija: Celostna grafična podoba

Besedilo knjige: Scentwalk je konceptualna celostna grafična podoba za prihodnje podjetje, ki pridobiva in shranjuje spomine v obliki vonja. Logotip je okrajšava blagovne znamke in je zgrajen iz idej o molekulah vonja, podatkih, ekstrakciji, zbiranju in hoji. Barvna shema uporablja holografsko srebrno folijo, material, ki je videti srebrn, a v svetlobi odseva barvo, kar odraža idejo, da je plin brezbarven, a lahko vzbudi čustva. Znak je dinamičen in ga spremlja poseben zvok. Povezani plakati in izdelki nagovarjajo posameznika, partnerje, družino in prijatelje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Scentwalk Primarna funkcija: Celostna grafična podoba je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Scentwalk Primarna funkcija: Celostna grafična podoba se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Scentwalk Primarna funkcija: Celostna grafična podoba je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimenzije in embalaža: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Oznake: future, graphic, concept brand, poster, experimental
Proizvodna tehnologija: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Oblikovalski izziv: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Raziskave: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiracija: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Trajanje projekta: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Potek delovanja: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Člani ekipe: Chao Yang
Yiyang Li
Yinlin Wang.