Dona Vitamina Primarna funkcija: Blagovna identiteta – avtor Ruis Vargas

Delo Dona Vitamina Primarna funkcija: Blagovna identiteta avtorja Ruis Vargas je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2022

Dona Vitamina Primarna funkcija: Blagovna identiteta

avtor/ica: Ruis Vargas

Naročnik: Laika

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #134862

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Dizajn

O dizajnu Dona Vitamina Primarna funkcija: Blagovna identiteta

Dona Vitamina je projekt blagovne identitete, ustvarjen za obstoječo blagovno znamko sokov. Logotip prikazuje škilasto viktorijansko damo, ki srka sok – humoren prizor ženske, ki je gospodarica same sebe. Za nadgradnjo te zamisli je bila v slogu šablone narisana serija ilustracij žensk različnih etničnih pripadnosti, ki so bile združene s kratkimi, zabavnimi frazami. Ilustracije se pojavljajo na jedilnikih, embalaži, vrečkah, razglednicah, nalepkah in veliki ročno izdelani steni. Večina tiskanih izdelkov je bila izdelana z ofsetnim tiskom v barvah CMYK, vrečke pa so bile potiskane s sitotiskom.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Dona Vitamina Primarna funkcija: Blagovna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Dona Vitamina Primarna funkcija: Blagovna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Dona Vitamina Primarna funkcija: Blagovna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Dimenzije in embalaža: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Oznake: Branding, Logotype, Package, label, illustration
Proizvodna tehnologija: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Oblikovalski izziv: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Raziskave: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inspiracija: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Trajanje projekta: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Potek delovanja: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Patenti: Laika
Člani ekipe: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Zasluge za slike: Photo by: Madelaine Seagram and Laika