Crcrta Korporativna identiteta – avtor Zilong Chen and Chao Yang

Delo Crcrta Korporativna identiteta avtorja Zilong Chen and Chao Yang je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2022

Crcrta Korporativna identiteta

avtor/ica: Zilong Chen and Chao Yang

Naročnik: Communication University of Zhejiang

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

11,052

Potrjeni dobitnik nagrade

Preverite status nagrade za #135411

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Crcrta Korporativna identiteta

Crcrta je korporativna identiteta, zasnovana za Kitajski raziskovalni center za radijsko in televizijsko umetnost, vladni oddelek. Logotip združuje grafiko in besedilo. Barvna shema uporablja tri osnovne barve televizije: rdečo, zeleno in modro. Simbol kamere je oblikovan iz treh geometrijskih oblik. Dva pravokotnika se navezujeta na filtre in papir, ki se uporabljata v radijski in televizijski industriji. Trikotnik predstavlja objektiv ali zvočnik. Črke CRCRTA potekajo skozi grafiko od leve proti desni, da izrazijo idejo komunikacije. Identiteta nima fiksne velikosti in jo je mogoče prilagoditi različnim medijem.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Crcrta Korporativna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Crcrta Korporativna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Crcrta Korporativna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimenzije in embalaža: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Oznake: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Proizvodna tehnologija: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Oblikovalski izziv: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Raziskave: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiracija: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Trajanje projekta: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Potek delovanja: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Člani ekipe: Designer:Chen Zilong and Creative Director:Yang Chao