Sxdesign Primarna funkcija: Blagovna identiteta – avtor Sxdesign

Delo Sxdesign Primarna funkcija: Blagovna identiteta avtorja Sxdesign je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2022

Sxdesign Primarna funkcija: Blagovna identiteta

avtor/ica: Sxdesign

Naročnik: Sxdesign

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #137585

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Sxdesign Primarna funkcija: Blagovna identiteta

Sxdesign je blagovna identiteta, ustvarjena za oblikovalski studio s sedežem v Pekingu na Kitajskem. Vsaka podrobnost logotipa sledi razmerju 1:1,414, kar znaku daje kompakten in urejen videz. Majhni grafični elementi v vogalih spominjajo na narekovaje in uokvirjajo pravokotnike logotipa. Razporeditev naredi znak simetričen ter nakazuje na citiranje, označevanje in interpretacijo jezika ter idej. S pomočjo gibljive grafike lahko logotip preraste tudi v tradicionalno kitajsko obliko imena studia, s čimer povezuje tradicijo in sodobno oblikovanje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Sxdesign Primarna funkcija: Blagovna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Sxdesign Primarna funkcija: Blagovna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Sxdesign Primarna funkcija: Blagovna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Dimenzije in embalaža: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Oznake: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Proizvodna tehnologija: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Oblikovalski izziv: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Raziskave: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inspiracija: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Trajanje projekta: Fr. November 2021 to January 2022, Beijing, China.
Potek delovanja: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Patenti: Sxdesign
Člani ekipe: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Zasluge za slike: Sxdesign