Delo Now Naslovnica albuma avtorja Yijia Xie je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2022

Now Naslovnica albuma

avtor/ica: Yijia Xie

Naročnik: Yijia Xie

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #137644

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Barve

Dizajn

O dizajnu Now Naslovnica albuma

Now je oblikovanje albuma, ustvarjeno za glasbenika, katerega šest pesmi pripoveduje zgodbe o sanjah, rasti in ljubezni. Iz naslova vsake pesmi je vzet en pomenljiv kitajski znak, na primer Vesolje, Dež, Verjemi, Oči, Luna in Zvezda. Ti znaki so združeni z digitalnim kolažem in generativnim kodiranjem. Izbrani elementi so vneseni v računalniški program, ki ustvari na tisoče različnih grafik, tako da je vsak ovitek edinstven. Kvadratni format meri 4,25 x 4,25 palca. Projekt vključuje šest naslovnic, knjižico z besedili pesmi in embalažo albuma.

Priznanje

O nagradi Železna nagrada A' Design Award

Now Naslovnica albuma je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Now Naslovnica albuma se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Now Naslovnica albuma zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimenzije in embalaža: Width: 4.25in X Height: 4.25in
Oznake: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Proizvodna tehnologija: Print Design / Digital Collage / package design / generative coding
Oblikovalski izziv: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Raziskave: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiracija: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Trajanje projekta: September 2021 - January 2022
Potek delovanja: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Člani ekipe: Designer: Yijia Xie