Delo BTY Brand Identity Logotip in aplikacije avtorja Etude Digital je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2022

BTY Brand Identity Logotip in aplikacije

avtor/ica: Etude Digital

Naročnik: BTY Group

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #138763

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Dizajn

O dizajnu BTY Brand Identity Logotip in aplikacije

Celostna grafična podoba BTY je program logotipa in aplikacij, ustvarjen za skupino BTY Group. Logotip je analitična in matematična interpretacija trenutka, ko se razpre jadro gennaker. Zasnova se navezuje tudi na preobrat, ki ga je jadro gennaker prineslo v jadralno regatno tekmovanje. Znak predstavlja prihodnost, v kateri ljudje vodijo tehnologijo. Pred dokončno digitalno izdelavo je nastalo več kot 300 svinčnikovih skic, dokler ni bila dosežena želena geometrija. Glavna barva je črna, dopolnjujejo pa jo žive barve. Črno-bela oblika omogoča enostavno reprodukcijo na različnih podlagah.

Priznanje

O nagradi Bronasta nagrada A' Design Award

BTY Brand Identity Logotip in aplikacije je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od BTY Brand Identity Logotip in aplikacije se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. BTY Brand Identity Logotip in aplikacije sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimenzije in embalaža: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Oznake: logo, brand identity, logomark, symbol, graphics, layout
Proizvodna tehnologija: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Oblikovalski izziv: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Raziskave: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiracija: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Trajanje projekta: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Potek delovanja: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Člani ekipe: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer