Greeninful Blagovna identiteta – avtor Michelle Poon

Delo Greeninful Blagovna identiteta avtorja Michelle Poon je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2022

Greeninful Blagovna identiteta

avtor/ica: Michelle Poon

Naročnik: Greenin'ful

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #139444

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Dizajn

O dizajnu Greeninful Blagovna identiteta

Greeninful je projekt celostne prenove znamke za okolju prijazno blagovno znamko, ki podpira trajnostni način življenja. Znamka povezuje ljudi, ki jim je mar za okolje. Logotip prikazuje obraz zelene skupnosti in odraža odločnost ter radovednost. Vizualna identiteta uporablja žive barve, izrazite poteze čopiča in ročno izrisane elemente, ki ostajajo prilagodljivi pri uporabi. Slike so izbrane tako, da delujejo dostopno in usmerjeno v skupnost. Prenova blagovne znamke jo preoblikuje iz trgovske platforme v skupnost, ki dviguje javno zavest o varstvu okolja.

Priznanje

O nagradi Železna nagrada A' Design Award

Greeninful Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Greeninful Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Greeninful Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimenzije in embalaža: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Oznake: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Proizvodna tehnologija: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Oblikovalski izziv: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Raziskave: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiracija: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Trajanje projekta: October 2021 - January 2022
Potek delovanja: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Člani ekipe: Michelle Kason
Zasluge za slike: Image 1: Michelle Kason (Designer)