GAAHK Inauguration Ceremony Ključna vizualna podoba – avtor Alex King

Delo GAAHK Inauguration Ceremony Ključna vizualna podoba avtorja Alex King je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2022

GAAHK Inauguration Ceremony Ključna vizualna podoba

avtor/ica: Alex King

Naročnik: Alex King

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #139741

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Barve

Dizajn

O dizajnu GAAHK Inauguration Ceremony Ključna vizualna podoba

Slovesnost ob otvoritvi GAAHK je ključna vizualna podoba, ustvarjena za dvajseto slovesnost ob ustanovitvi Združenja za grafično umetnost Hong Konga. Vizualna podoba temelji na digitalnem mešanju črnil, ponovljenem več kot stotič, da bi dosegli uravnoteženo kompozicijo pozitivnega in negativnega prostora. Podoba se navezuje na obrtnika, ki meša žive barve za tiskarsko delo. Zasnova je prilagojena digitalnemu ozadju, napisni tabli, brošuri, vabilu, spominku in maski. Naslovnica brošure uporablja točkovni UV-premaz s srebrno in zlato folijo, tako da se površino lahko čuti na dotik.

Priznanje

O nagradi Bronasta nagrada A' Design Award

GAAHK Inauguration Ceremony Ključna vizualna podoba je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od GAAHK Inauguration Ceremony Ključna vizualna podoba se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. GAAHK Inauguration Ceremony Ključna vizualna podoba sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Dimenzije in embalaža: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
Oznake: key visual, print production, visual art, digital design, graphic art
Proizvodna tehnologija: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Oblikovalski izziv: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Raziskave: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Inspiracija: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Trajanje projekta: The project duration lasts for three months. This is a commercial project in Hong Kong.
Potek delovanja: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Člani ekipe: Designer: Alex King
Zasluge za slike: Illustrator Alex King