Biblioteche di Roma Celostna grafična podoba – avtor Ragu Communication

Delo Biblioteche di Roma Celostna grafična podoba avtorja Ragu Communication je izjemno cenjeni dobitnik prestižne nagrade 2022 Zlata nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ZlataGrafika· 2022

Biblioteche di Roma Celostna grafična podoba

avtor/ica: Ragu Communication

Naročnik: Sistema Biblioteche di Roma

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Grafika

95,370

Potrjeni dobitnik nagrade

Preverite status nagrade za #140666

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Biblioteche di Roma Celostna grafična podoba

Biblioteche di Roma je celostna grafična podoba, ustvarjena za mrežo javnih knjižnic mesta Rim. Podoba zaznamuje petindvajseto obletnico knjižničnega sistema in je namenjena izražanju inovativnosti in dostopnosti. Zgodovinski logotip je prikazoval zaprto knjigo, ležečo na strani. Novi simbol prikazuje odprto knjigo, ki jo je mogoče brati tudi kot prvo črko imena. Grafični znak je čist in esencialen. Podoba se uporablja na sistemu tiskovin, digitalnih stičnih točkah, v oglaševanju, na zunanjih medijih in označevalnem sistemu.

Priznanje

O nagradi Zlata nagrada A' Design Award

Biblioteche di Roma Celostna grafična podoba je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Biblioteche di Roma Celostna grafična podoba se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Biblioteche di Roma Celostna grafična podoba ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Dimenzije in embalaža: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Oznake: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Proizvodna tehnologija: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Oblikovalski izziv: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Inspiracija: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Trajanje projekta: The project began in Rome in January 2021 and was delivered to the client in April 2021
Potek delovanja: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patenti: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Člani ekipe: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Zasluge za slike: Ragu Communication