Centrestage 2021 Prireditveni prostor – avtor Jason Cheung

Delo Centrestage 2021 Prireditveni prostor avtorja Jason Cheung je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje dogodkov in prireditev.

SrebrnaDogodek· 2023

Centrestage 2021 Prireditveni prostor

avtor/ica: Jason Cheung

Naročnik: Hong Kong Trade Development Council

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Dogodek

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Dizajn

O dizajnu Centrestage 2021 Prireditveni prostor

Centrestage 2021 je uvodni prireditveni prostor, ustvarjen za modni sejem v Hongkongu. Prostor s površino 600 kvadratnih metrov je bil uporabljen za otvoritvene sprejeme, modne predstavitve in, v privzetem načinu, za avdiovizualno izkušnjo. Koncept, imenovan Chapter Infinity, je navdihnjen z risbami nemogočih prostorov. Viseči LED-zasloni, lebdeče stopnišče, neskončno ogledalo ter prekrivajoče se ravnine iz mreže, ogledal in akrila tvorijo sceno. Vsi elementi so bili predizdelani zunaj lokacije, kar je omogočilo tridnevno postavitev. Uporabljeni so bili aluminijasti okvirji za ponovno uporabo in biorazgradljive preproge.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Centrestage 2021 Prireditveni prostor je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Centrestage 2021 Prireditveni prostor se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Centrestage 2021 Prireditveni prostor je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Returning as a physical format, the organiser for the 6th edition annual event Centrestage asked for a 600m2 multifunctional introductory space design to uplift the overall ambiance of the show. The space was used for opening receptions, fashion presentations as well as an introductory experience area in default mode. Under the concept Chapter Infinity a dreamlike, futuristic multimedia, audio experience was developed to welcome visitors.
Dimenzije in embalaža: Outside the Hall entry sits a 5m wide x 3.5m high LED screen, the walls are cladded with 3mm corrugated acrylic sheets and LED tubes. Inside the hall a15m(w) x 36m(l)x 5m(h) introductory space with 8 LED screens of varying size are suspended within the space. Overlapping planes of various materials such as mesh, mirror and clear acrylic cladded on metal frames suspend in the space. A 1.5m (w) floating MDF staircase hangs in the central space on a 7m(h) AV rig. At the rear wall a 3m x 3m concave infinity mirror followed by five 1.8 m(w) x 3m(h) LED neon lit arches completed the experience.
Oznake: Centrestage, Hong Kong, Fashion Event, Chapter Infinity, Introductory Space, HKTDC, Exhibition Design, Futuristic, Dreamlike, Multifunctional.
Proizvodna tehnologija: Due to the tight 3-day set up, all items were prefabricated and tested off site prior to being reassembled onsite. These includes the recessed infinity mirror cube backdrop and the hanging LED screens and floating staircase. All the walls were made from reusable aluminium structural frames covered with mirror, mesh, polycarbonate and acrylic sheet finish. The audio-visual equipment, LED boxes and LED screens and silver balloons props were hired. To be more sustainable in the overall production biodegradable carpets was used.
Oblikovalski izziv: The biggest challenge was translating the Chapter Infinity concept into a spatial design. Through research the team was inspired by M.C. Escher famous Relativity woodcut print of impossible spaces. From this, a rationalised futuristic dreamscape version was developed for the introductory space. Aptly adopting floating stairs, dynamic transparent reflective planes and an area for infinite reflection completed the hardware for the space. The spatial experience design was completed by a series of bespoke videos content highlighting various fashion inspiration.
Raziskave: The Chapter infinity concept was a calling to the industry to further innovate on the infinite opportunity in a post pandemic era. Leading us to research on how fashion has accelerated beyond the conventional physical realm towards a digital one from online games to social media. With so many influences we were drawn towards the aptly inspirational impossible sketches of infinity and impossible spaces by M.C. Escher. This led us to challenge ourselves to develop a modern adoption of an impossible space. Resulting in a dreamlike futuristic direction to develop the introductory space.
Inspiracija: Centrestage is a premium event platform for discovering Asia’s latest upcoming fashion brands. The concept of Chapter Infinity was to evoke the fashion industry to think about new infinite possibilities both digitally and physically to overcome the recent challenges. Inspired by the artist M.C Esher work, a futuristic dreamlike adaptation of this was developed for the introductory space.
Trajanje projekta: The duration for the project took 3 months from initial briefing to onsite completion. It was launched on the 10th of September 2021 and ran for 4 days. Limited to only 3 days for the onsite set up. CENTRESTAGE was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
Potek delovanja: The first impression of the Chapter Infinity concept starts with motion graphic on a large LED outside the concourse entry. Inside the hall a 5m (h) x 6m (w) transparent LED screen creates a selfie-taking holding area, The next section is the multi-functional section of the introductory space containing a supersize LED neon lettering of CENTRESTAGE as a backdrop, a central floating staircase, and an infinity mirror box. In default mode this section is an audio-visual spatial experience, otherwise it can be hired out for mini fashion parades open receptions, branding lectures.
Člani ekipe: HKTDC Creative Department