Blanc Water Blagovna identiteta – avtor Harel Koka

Delo Blanc Water Blagovna identiteta avtorja Harel Koka je izjemno cenjeni dobitnik prestižne nagrade 2023 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2023

Blanc Water Blagovna identiteta

avtor/ica: Harel Koka

Naročnik: Blanc

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #147826

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Barve

Dizajn

O dizajnu Blanc Water Blagovna identiteta

Blanc Water je blagovna identiteta, ustvarjena za podjetje, ki uvaža vodo iz Alp. Logotip združuje grafični znak alpskih gora s tipografijo in barvami, izpeljanimi iz alpske pokrajine. Oblikovalski jezik je čist in dosleden, uporablja pa se na predmetih podjetja in na njegovih kanalih družbenih medijev. Namen je bil izraziti moč in jasnost skozi preproste oblike. Identiteta blagovni znamki zagotavlja prepoznavno prisotnost na trgu in omogoča, da je podjetje zlahka razpoznavno.

Priznanje

O nagradi Železna nagrada A' Design Award

Blanc Water Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Blanc Water Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Blanc Water Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: in order to convey the idea of a brand that imports water from the alps, it was necessary to reflect its essence very strongly with the help of creating a new identity to express superiority and strength. the identity of blanc, in all its details, is related to the presence of the alpine landscape and the colors that arise from it, and therefore a consistent design language was created
Dimenzije in embalaža: The logo and the coordinated design will be applied to all the company's objects and on social networks to create a design identity
Oznake: campaign, concept, Branding, creative, Luxury, brand identity, Identity, graphic design
Proizvodna tehnologija: The idea was to create the symbol and colors of the Alps to illustrate the brand. A clean and vital graphic sign, perfect for an independent identity
Oblikovalski izziv: The need was to create a design language and branding for a company with a vision and high ambitions and to reflect the essence of a global and accessible company with health value, a challenge of identity and simplicity.
Raziskave: The research work was done when all the details about the label were brought into consideration in order to assemble them all back into a creative concept
Inspiracija: In this branding you can find the familiar Alps within the logo which combine with the typography and colors in a harmonious way that describe a sublime feeling of superiority as a prominent characteristic of a strong company with high vision and ambitions
Trajanje projekta: The project was designed in December 2022 and submitted in February 2023 in Florence, Italy
Potek delovanja: With the creation of a new identity that has a clear, precise, modern and well-characterized design, the brand has a much stronger impact on the consumer and the market, thereby distinguishing itself from its competitors and standing out as a brand with a clear vision that is available all over the world, and as a result, it can be easily recognized and used
Patenti: Copyrights belong to Harel Koka, 2023
Člani ekipe: Harel Koka
Zasluge za slike: Freepik source