Pattern Darilni ovojni papir – avtor Gao He

Delo Pattern Darilni ovojni papir avtorja Gao He je izjemno cenjeni dobitnik prestižne nagrade 2023 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2023

Pattern Darilni ovojni papir

avtor/ica: Gao He

Naročnik: Creative Design Studio of Anshan Normal University

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

9,847

Potrjeni dobitnik nagrade

Preverite status nagrade za #149312

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Pattern Darilni ovojni papir

Vzorec je design darilnega ovojnega papirja, ki temelji na tradicionalnih kitajskih motivih. Abstraktni grafični elementi, povzeti po oblikah plamena, ribe in netopirja, so združeni v obliko glave zmaja. Motiv zmaja se ponavlja v navpičnih in vodoravnih kvadratih ter tako oblikuje neprekinjen vzorec. Papir je izdelan s štiribarvnim tiskom na posebnem papirju visoke gostote. Design je uporabljen tudi za embalažo izdelkov, tiskano promocijsko gradivo in oblikovanje kartonske embalaže. Namen je združiti tradicionalno kitajsko estetiko s sodobnim designom.

Priznanje

O nagradi Železna nagrada A' Design Award

Pattern Darilni ovojni papir je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Pattern Darilni ovojni papir se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Pattern Darilni ovojni papir zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
Dimenzije in embalaža: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
Oznake: Pattern, Paper, Gift, Packaging, Product, Graphic design
Proizvodna tehnologija: The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
Oblikovalski izziv: The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
Raziskave: The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
Inspiracija: Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
Trajanje projekta: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Potek delovanja: In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
Zasluge za slike: Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.