Master Ji Gong Filmski plakat – avtor Yitong Creative

Delo Master Ji Gong Filmski plakat avtorja Yitong Creative je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2023

Master Ji Gong Filmski plakat

avtor/ica: Yitong Creative

Naročnik: Yitong Creative (beijing) Media Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Master Ji Gong Filmski plakat

Master Ji Gong je plakat za napovednik kitajskega animiranega fantazijskega pustolovskega filma z istim naslovom. Plakat meri 750 x 1050 milimetrov. Kitajski tuš in tradicionalni kitajski elementi so uporabljeni za ustvarjanje poetičnega in skrivnostnega vzhodnjaškega vzdušja. Zmaj in menih, prikazan z rdečo kasajo, vrhnjim oblačilom iz sešitih krp in pahljačo iz palmovega lista, sta lika iz filma in sta bila upodobljena s tridimenzionalno programsko opremo. Tuš je bil pripravljen z vodo in preizkušen na riževem papirju, trdem papirju in tkanini za primerjavo tekstur. Vsi deli so bili nato digitalno združeni.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Master Ji Gong Filmski plakat je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Master Ji Gong Filmski plakat se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Master Ji Gong Filmski plakat je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Dimenzije in embalaža: Trailer Poster: Width 750 mm x Height 1050 mm
Oznake: movie poster, ink, 3D, traditional Chinese art and history, animated film
Proizvodna tehnologija: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Oblikovalski izziv: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Raziskave: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Inspiracija: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Trajanje projekta: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Potek delovanja: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Patenti: Zhejiang Ruichen Picture Co., Ltd.
Člani ekipe: Zhejiang Ruichen Picture Co., Ltd.
Zasluge za slike: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.