Snow Peak Vizualna identiteta – avtor Yunnan Tech and Business University

Delo Snow Peak Vizualna identiteta avtorja Yunnan Tech and Business University je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2023

Snow Peak Vizualna identiteta

avtor/ica: Yunnan Tech and Business University

Naročnik: Yunnan Tech and Besiness University

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

40,179

Potrjeni dobitnik nagrade

Preverite status nagrade za #151008

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Snow Peak Vizualna identiteta

Prepoznavnost je pomemben ocenjevalni kazalnik pri oblikovanju logotipov. Ena ključnih težav celotne zasnove je bila, kako z enostavnim oblikovalskim jezikom povezati hotel s kompleksno in spremenljivo znamenitostjo, palačo Potala. Palača Potala je za Tibetance sveta zgradba. Zato je oblikovalska ekipa izluščila najbolj reprezentativne elemente – stebre – kot oblikovalske elemente ter z dvodimenzionalnimi tehnikami ustvarila podobo tridimenzionalne palače Potala, tako da zasnova posreduje močan regionalni slog.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Snow Peak Vizualna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Snow Peak Vizualna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Snow Peak Vizualna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
Dimenzije in embalaža: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Oznake: Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
Proizvodna tehnologija: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Oblikovalski izziv: Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
Raziskave: The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
Inspiracija: As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
Trajanje projekta: The project started in March 2022 in Kunming and finished in May 2022 in Kunming
Potek delovanja: Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
Člani ekipe: Liu Kaiyi
Zhang Weiwei